When you present your business in writing there are a few critical things to remember:
Whatever else you do your website is usually the place people go to follow up or check you out. It needs to connect with people quickly and to be easy to navigate in order to keep people interested for long enough to get them to take action.
If you’ve got obstacles in their way, some of them will leave. So your website needs to be usable and readable.
If you’ve got a strong message it needs to be on everything you publish. You need to be consistent, clear and concise.
Finally, use your social networks, Twitter and your lists (you have got a list, haven’t you) to keep in touch.
You can also find us at Lesleywriter or call us on +44 (0) 1245 473296