I’m a bit of a systems freak so I love being able to break things down into processes. Anything that I can turn into 7 steps to a result definitely makes me feel like I’ve achieved something! Sad, isn’t it? However, people tell me I am creative because I am able to come up with the right words to promote their business both online and offline. So is it creative or is it just another process?
I do have processes for writing for my clients. There are certain boxes that need ticking and generally complete my ‘checklist’ by asking questions:
So this is all process driven and the information generated by the answers to the questions will create the core message. How creative is that?
I’ve shared my question asking process with many people, but they still struggle to come up with compelling copy. There must be some creativity in there somewhere – I just can’t find the process to identify it!
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