I’m not asking if you write killer web copy – we’ll get to that in another blog, but I’m asking how you make your message connect.
Look at any web page that comes up on the screen – what attracts your attention first? Is there a clear message that stands out from the rest or are there so many things to look at that you get a headache?
It’s essential that your web copy starts with a powerful headline and is big enough to get attention (not in 14point bold, but much bigger).
Then there’s the issue of where it goes – of course, at the top of your main web copy, but do you know where people connect naturally with the screen? How far down, how far in from the left and how far over they’re prepared to scan before they lose interest?
That’s what readability is all about. If you want to find out even more about how all this works then sign up (on the right) and get a regular update on a whole host of readability issues and all the allied subjects.