The first thing you need to know is how to get the visitor to your website to read anything! People don’t read web copy – they scan it. To keep them on your site you need a good headline – and it needs to be in the right place.
No matter how good your web copy – or your copy writer – is – if it isn’t where your visitor can easily connect with your message, it can be virtually unreadable.
You need to place your headline in the right place and know how to engage your reader quickly.
So your web copy needs a good headline and the the headline needs to be right where the visitor is looking when the page opens.