Create a following

Create a following

When you post your videos on YouTube, in an ideal world you want subscribers who will then get flagged when you post more content.  In today’s world where attention span is short this can be a real challenge. For a view of your content to count the viewer has to watch...
Build a channel

Build a channel

Video material is powerful – just look at how many people use YouTube for learning and entertainment and the rapid rise of TikTok.  Even Instagram quickly realised that still images aren’t as powerful as video content and reels were added (initially as IGTV in 2017). ...
Lights, Camera, Action!

Lights, Camera, Action!

You may not have dreamed of being a film star, but if you’re running a business you would benefit from creating video material to raise your profile.  If you hate having your photo taken, you’re probably not enthusiastic about appearing on camera, but the good news is...
Welcome to YouTube

Welcome to YouTube

If you’re thinking of putting video content onto your social media, don’t forget to upload it to YouTube.   YouTube is often used like a search engine – if you need to know something people are quite likely to search YouTube directly rather than use their search...
Video can BE the radio star!

Video can BE the radio star!

One hit wonders, The Buggles, hit the charts in 1979 with their single Video killed the radio star – and claim the title for the first video to be aired on MTV.  Then they vanished (eventually joining prog-rock band Yes).  In 1979 video was just making its debut into...
Yum, yum – another video!

Yum, yum – another video!

People talk about video consumption – we’re consumers of video – and, it seems, we’re addicted!  Do you go on YouTube to check something out and lose an hour or more watching entertaining or interesting video – and you still haven’t finished your to...