Is this the year you’ll write a book?

Is this the year you’ll write a book?

Here we are at the start of a brand new shiny year – and many people are fired up about what they can achieve over the next 12 months.  If you own a business, it’s not just your personal goals, but the ones you set for the business too. Many of the business owners and...
‘… and the winner is …’

‘… and the winner is …’

If you’re aiming to raise your profile there’s nothing like entering your local business awards.  Even if you don’t win your name gets known by more people.  Clearly, it would be better to actually win, but there are never any guarantees. Entering awards usually...
‘… and the winner is …’

The Art of Writing Commercial Copy

I’ve been reading On Writing Well by William Zinsser and have been delighted by some of his descriptions of convoluted use of English.  A classic example is the announcement that ‘We are presently anticipating experiencing considerable precipitation’ really means ‘it...
‘… and the winner is …’

Too much information = too little action

When it comes to writing to promote your business you want people to really get what you do, how good at it you are and what all round nice people you are – right? OK – now think about your reaction when you receive information from a possible supplier....
‘… and the winner is …’

What is a writer?

The simple answer is ‘someone who writes’, but there are all kinds of writing and designating someone as ‘a writer’ creates more questions than answers! If someone is introduced as a writer most of us immediately think ‘novelist’ or...