Why are you here?

Why are you here?

This is not some deep and thoughtful question about the meaning of life – it’s the question you should be asking every visitor to your website. Of course, that’s not possible, but when you’re revamping your website your web designer should be asking you what...
Don’t frighten the visitors!

Don’t frighten the visitors!

When you land on a website, you need certain information quickly to help you make the decision whether to stay or go.  As a website owner, you need to know what your visitors need to know, to help them to make the decision to stay and reduce your website’s ‘bounce...
Get your web copy on target

Get your web copy on target

When you start writing copy for your website – or are about to undertake a revamp – you need to do more than decide what you want to say. The first thing you need to do is to find out what people are looking for when they come to your website.  What keywords do they...
Make an impact with your website

Make an impact with your website

The look and feel of websites has changed over the years.  Gone are the days of long copy for the search engines and pages that look like articles.  Today’s websites are colourful, video-rich with short, punchy copy and informative blogs. As a writer and someone who...