Case studies and testimonials

Case studies and testimonials

There’s nothing like third party validation on your website to underpin your pitch.  Everyone expects your website to paint a glowing picture of your business and the skills or products on offer, but when someone else says your good, it has more power. That means that...
Get attention!

Get attention!

People come to your website from all kinds of sources.  Some have done a search and found you for one of the key words your site features. Some have got a business card from you and gone to check you out. Some have been recommended by someone else. Some have followed...
Make your website work harder

Make your website work harder

Here’s one way to make your website more current and engaging – schedule new seasonal copy each month.  This may sound onerous, but it doesn’t have to be. The secret is a little planning – have a monthly schedule set up so you know what the subject of your fresh...
Who’s it for?

Who’s it for?

When you put pen to paper (or more likely, fingers to keyboard) to write the copy for your website what’s going on in your head? If you’re writing for your own company you’re probably focused on presenting your professionalism, skills and knowledge to impress the...
Who is your website for?

Who is your website for?

Your website primarily is to provide visitors with an accurate image of your company and what you offer.  But is it for you or is it for the visitors? Most companies will say that the website is for the visitor, but that isn’t what the message on it says. Let me go...
New website – who for?

New website – who for?

If you’re having a new website created, whether it’s a brand new site or a revamp of your current one, remember what you want it for! It’s not for you to show-off your technical wizardry or wealth of knowledge (or at least not primarily) It’s not for your web designer...