The latest fashion

The latest fashion

Recently I suggested that a client should update their regular social media posts as I didn’t think they were working very well.  I got thrown a challenge “But you wrote them?” The answer was that social media has changed and the type of content people post needs to...
Social media is a two-way street

Social media is a two-way street

As a business owner it’s tempting to see social media as an excellent way to promote your products or service, but there’s more to it than that. If you operate on a broadcast-only strategy people will rapidly get bored and stop reading your posts.  There are a few...
Plan for social media success

Plan for social media success

Social media success isn’t an accident, it’s the result of a great deal of effort.  Some people find it easy, others consider it’s a necessary evil.  Your approach will, to a large extent generate the results – if you hate doing it, your posts will reflect...
The 5 Cs of social media content

The 5 Cs of social media content

If you’ve dabbled in social media, know that it’s important, but have no idea how to make it work on a business level – or make it worth the effort you have to put in keep reading. If you: Put in lots of effort with little result Spend hours trying to keep up...
Posting for business

Posting for business

Social media seems to get more complex every day – especially if you’re using it to raise your business profile.  Walking the line between promotion and engagement is always difficult – and every social platform is different. There was a time when it was...
YouTube: how to become an influencer

YouTube: how to become an influencer

‘YouTuber’ is now a career choice!  At least that’s what people with video-mad teens tell me.  Let’s be honest most of us have disappeared down the YouTube rabbit hole now and then – so maybe there’s something in it. Actually, many people use YouTube as a search...