Talking to or talking at?

Talking to or talking at?

When social media really got going with Facebook and Twitter (and eventually LinkedIn), everyone was excited about these new tools that allowed them to connect with and talk to anybody.  It was more than just messaging people, it was enabling conversation between...
Social media: DIY or outsource?

Social media: DIY or outsource?

Social media seems to be a bit like Marmite.  Some people love it and are happy to spend time uploading pictures, making video, posting the latest snippet of info, sharing interesting posts and more.  Others think it’s a massive time-eater, is hard work for...
What kind of social media user are you?

What kind of social media user are you?

I met a guy who tweeted 80 times a day once.  It was in the early days of Twitter and he was virtually addicted.  He got a lot of followers initially, but what action did they take in response to his posts? When Tweetdeck, Buffer and Hootsuite were launched lots of...
Why is it ‘social’ media?

Why is it ‘social’ media?

The term makes sense when you apply it to Facebook, where people are talking about personal subjects, the kind of thing you’d chat about in real life.  But what about LinkedIn – how is that social?  Isn’t it a business platform? Let’s look at it from a different...
A social media saga

A social media saga

On the first day of Christmas my true love sent to me – a Tweet saying ‘will you marry me?’ That was a bit of a shock, but on Twitter? Really? On the second day of Christmas my true love sent to me – a LinkedIn update telling me he’s still waiting for an answer. He’s...
How social is your social media?

How social is your social media?

If you have a Facebook personal account, you’re probably using it for social activity; keeping up with family and friends in far flung places, letting people know what’s going on in your life (and sharing cute cat videos – no?)  However, if you have a Facebook...