YouTube: how to become an influencer

YouTube: how to become an influencer

‘YouTuber’ is now a career choice!  At least that’s what people with video-mad teens tell me.  Let’s be honest most of us have disappeared down the YouTube rabbit hole now and then – so maybe there’s something in it. Actually, many people use YouTube as a search...
Which social platform is best for business?

Which social platform is best for business?

In a recent business networking event the group was asked ‘where do you hang out on social media?’  The answers were interesting. First everyone wanted to know whether this was business-wise or personally – and for some people the answer was the same for both,...
How to be a ‘YouTuber’

How to be a ‘YouTuber’

There are so many success stories for people who have started out posting quirky videos and now make a small fortune as professional ‘YouTubers’.  Some of them have got so famous that they’ve become mainstream celebrities.  That’s what you want for your business...
‘I love it when a plan comes together’

‘I love it when a plan comes together’

I have fond memories of the A-Team and this favourite saying of their leader, Hannibal Smith.  Maybe it’s because I’m a left-brain systems freak – so I love a good plan. Content marketing brings together the creative right brain and the analytical left brain. ...
5 top YouTube tips

5 top YouTube tips

If you want to really leverage the power of YouTube you need to get your videos to reach as many people as possible.  Assuming your videos are full of great and engaging content, let’s look at the other things you can do to get your videos to rank on the first page of...
The Social Mix

The Social Mix

One of the questions we get asked most frequently is ‘What should we post on social media?’. It may seem like an ‘obvious’ question, but it’s hard to find or generate good quality  content that establishes your reputation and engages potential clients. Also, different...