How to be everywhere

How to be everywhere

When you’re running a business you need to be visible, so you meet potential customers and they find out how amazing you are! When I say ‘meet’, I don’t necessarily mean physically meet people – that’s only part of the process; you also need to meet people...
What is reputation marketing?

What is reputation marketing?

This is a question I’m often asked – sometimes people mishear it as ‘reputation management’, which is a different animal altogether.  Some people just hear ‘marketing’ and assume we do all marketing activities.  So it’s time to set the record straight....
Like a house of cards …

Like a house of cards …

Your reputation is something that doesn’t happen by accident, it is carefully built.  Getting people to know, like and trust you – and rate your expertise as worth having takes time and effort. Of course, a reputation should be authentic – especially a...
What has content got to do with your reputation?

What has content got to do with your reputation?

You hear the cliché ‘Content is King’ frequently, but why?  Content increases your online profile and that’s important for a number of reasons. Content is attractive to search engines If you have a website it’s the content that gets you found when people are searching...
… every claim you stake …

… every claim you stake …

When you meet people networking or you’re networking online it’s usual that, at some point, you ask people ‘what do you do?’ Some people will answer with the industry they’re in, but people who are good at marketing will actually tell you what their clients get,...
… every claim you stake …

5 steps to business success

Promising you a ‘magic bullet’ to solve all your business challenges isn’t very realistic – BUT these five things will make a significant difference. ONE – Make your mind up! If I had £1 for every time someone at a networking meeting described their ideal contact as...