Read all about it!

Read all about it!

Getting press coverage is the nirvana for many businesses.  After all, it’s ‘free advertising’, isn’t it? The answer is ‘yes’ and ‘no’!  No editor worth their salt would publish a blatant ad free.  There has to be something in the piece that they think will interest...
Get in the media!

Get in the media!

The days of writing a monthly press release have moved on and there are far more ways to get noticed in the media than struggling to find a good subject for a press release that will engage editors. Like publishing, the media has moved into a much more diverse range...
… from our Correspondent

… from our Correspondent

Press releases are hard work!  Small businesses can rarely find issues that are actually newsworthy every month, let alone every week.  If your business is in an area that features in the news regularly then that might help, but a good press release has to tick at...
7 tips to get media coverage

7 tips to get media coverage

When it comes to getting noticed you need to be media savvy and get the attention of the people who can get you into print (or broadcast).  Here are a few tips to help you make the right connections. 1: Search Twitter for #journorequest  When freelancers are looking...
Press releases: start with the end in mind

Press releases: start with the end in mind

Unlike articles and stories, the aim of a press release is not to suck the reader in due to curiosity and take them on a journey to the punch line at the end. A press release is intended to get an editor’s attention.  Whether that’s the editor of a publication or the...
Pick of the Press

Pick of the Press

New clients often look at PR as writing an article to promote their latest ‘news’ and then wonder why their articles don’t get published. Sit in the editor’s shoes.  Regardless of what type of publication they produce, they need to deliver articles that will interest...