Are you a thought-leader?

Are you a thought-leader?

Press releases are so ‘yesterday’!  And not very productive either. Whatever you think your story is, it’s often difficult to convince an editor that it has ‘legs’.  However, there are better opportunities to get PR coverage in the print (and digital print) media....
PR in the 2020s

PR in the 2020s

The days of press releases being the only route to getting publicity are long gone.  Today’s editors are looking for something much more interesting than your latest product launch. In fact, getting published is actually easier – there are new publications...
Are you a radio star?

Are you a radio star?

When you think of PR – are you thinking ‘press releases’?  There are far more opportunities that are more effective than simply issuing press releases. Press releases are hard to get published and you’ll need a really good story, not just a business announcement...
Build your press list

Build your press list

What is a press list?  It’s a list of publications you would like to get coverage in. Sounds pretty straightforward, but there are a number of key criteria you need to consider before you start assembling your list. 1: Are these publications read by your target...
Read all about it!

Read all about it!

Getting press coverage is the nirvana for many businesses.  After all, it’s ‘free advertising’, isn’t it? The answer is ‘yes’ and ‘no’!  No editor worth their salt would publish a blatant ad free.  There has to be something in the piece that they think will interest...
Get in the media!

Get in the media!

The days of writing a monthly press release have moved on and there are far more ways to get noticed in the media than struggling to find a good subject for a press release that will engage editors. Like publishing, the media has moved into a much more diverse range...