Nobody wants another newsletter

Nobody wants another newsletter

If your inbox is anything like mine, you really don’t need another newsletter.  If you are asked to sign up for a newsletter list, you probably won’t.  Yet people are really successful in growing massive email lists – so what’s their secret? The answer is VALUE!...
Why send a newsletter?

Why send a newsletter?

Newsletters are part of your email marketing strategy, but just randomly sending them out, isn’t good marketing.  They need to have purpose. If you’ve read my previous blogs you’ll know that a newsletter that is simply keeping people up-to-date with your...
What do you want in your inbox?

What do you want in your inbox?

There was once a time when incoming email was exciting, we couldn’t wait to see what goodies would land – but that time has long gone.  Today you’re probably like most of us – sighing with frustration at the rubbish that lands in your inbox hourly....
How often should you send out a newsletter?

How often should you send out a newsletter?

Many people see newsletters as a weekly, monthly or quarterly activity – but why have these intervals been chosen? It depends on the content of your newsletter as to how often it should go out. Just in! If your business sells fast moving consumer goods (FMCG)...
You’ve got mail

You’ve got mail

What’s the difference between a newsletter and email marketing?  Some people will tell you that a newsletter should be information, while email marketing is promotion or sales.  However, there’s information – and ‘information’. I’ve said this many times before...
What’s your newsletter for?

What’s your newsletter for?

Some people decide newsletters aren’t useful, while others think a monthly, or even weekly, newsletters are essential.  Before you jump on the newsletter bandwagon, think about what you want the newsletter to do for you. There are many goals you can set for a...