What do you read?

What do you read?

It’s interesting that many people create newsletters that, if they landed in their own inbox would be deleted almost immediately! For you to keep your readers you’ll need to know what they want and deliver something interesting – for them (not for you!) So what...
What makes a good newsletter?

What makes a good newsletter?

Quite a few of my clients question whether a newsletter is worth doing.  There’s no hard and fast answer to this, it depends! I don’t recommend a newsletter should be sent, just because everyone else is doing that.  There are very few really good newsletters these...
Read all about it!

Read all about it!

Let’s be honest, nobody signs up to a newsletter these days.  We’re all busy and our inboxes are bulging without adding any additional email.  That doesn’t mean you won’t get any newsletters.  You get on people’s lists because you’ve signed up to get their free...
News or not?

News or not?

If you send out a regular newsletter what do you put in it?  Many people think that a newsletter is an opportunity to tell people what’s going on in their business?  It’s not.  Let’s be honest are YOU likely to read an incoming newsletter that kicks off with: A new...
‘Sign up for our newsletter’ – No thanks!

‘Sign up for our newsletter’ – No thanks!

When the digital world was relatively young, people happily signed up to receive a digital newsletter.  How exciting – new emails to read!  So how likely are you to fill in that form on someone’s website that asks for your name and email so you can get their email...
Delete, delete, delete

Delete, delete, delete

That’s what most people do when faced with a full inbox populated by random newsletters. Most people’s experience of marketing email and newsletters is that the majority are sycophantic or just plain boring. If your strategy for growing your marketing list is to ask...