Newsletters: For or against?

Newsletters: For or against?

Do you like newsletters?  Do you read the ones that arrive in your email inbox? We send out a newsletter twice a month, but it’s not really ‘news’, in the sense that it’s not about what’s going on in our business.  Nobody cares about what we’re doing, only in getting...
What’s the point?

What’s the point?

Newsletters are becoming fewer.  It’s rare to get an actual printed newsletter in today’s world, everyone is going green and the perception is that a digital communication is greener than a printed one (and there’s a whole can of worms there, but now is not the place...
Open, click or delete

Open, click or delete

If you send out a regular newsletter you want to know people are reading it.  Most of the email marketing platforms (e.g. MailChimp, AWeber, GetResponse, etc) send out stats showing how many opens and links clicked your message gets.  This should give you an idea...
Why write newsletters?

Why write newsletters?

What’s the point of writing and sending out newsletters?  They should form part of your marketing strategy – and there must be a purpose that fits into that strategy for every activity. Ask most businesses that send out a newsletter ‘What do you want it to...
Building your reputation

Building your reputation

There are lots of ways to build your reputation, but it’s easier to influence people who already have some experience of you, than to start cold with someone who doesn’t know you at all. That’s where a newsletter is invaluable.  It serves three main purposes: Keeping...
How attached is your newsletter?

How attached is your newsletter?

When you create a newsletter the means of delivery matters.  It’s rare for newsletters to be produced as a physical paper production today for all kinds of reasons, not least the environmental impact.  That means most emails are delivered digitally. The question is do...