You’ve got mail

You’ve got mail

What’s the difference between a newsletter and email marketing?  Some people will tell you that a newsletter should be information, while email marketing is promotion or sales.  However, there’s information – and ‘information’. I’ve said this many times before...
What’s your newsletter for?

What’s your newsletter for?

Some people decide newsletters aren’t useful, while others think a monthly, or even weekly, newsletters are essential.  Before you jump on the newsletter bandwagon, think about what you want the newsletter to do for you. There are many goals you can set for a...
What do you read?

What do you read?

It’s interesting that many people create newsletters that, if they landed in their own inbox would be deleted almost immediately! For you to keep your readers you’ll need to know what they want and deliver something interesting – for them (not for you!) So what...
What makes a good newsletter?

What makes a good newsletter?

Quite a few of my clients question whether a newsletter is worth doing.  There’s no hard and fast answer to this, it depends! I don’t recommend a newsletter should be sent, just because everyone else is doing that.  There are very few really good newsletters these...
Read all about it!

Read all about it!

Let’s be honest, nobody signs up to a newsletter these days.  We’re all busy and our inboxes are bulging without adding any additional email.  That doesn’t mean you won’t get any newsletters.  You get on people’s lists because you’ve signed up to get their free...
News or not?

News or not?

If you send out a regular newsletter what do you put in it?  Many people think that a newsletter is an opportunity to tell people what’s going on in their business?  It’s not.  Let’s be honest are YOU likely to read an incoming newsletter that kicks off with: A new...