Read all about it!

Read all about it!

Let’s be honest, nobody signs up to a newsletter these days.  We’re all busy and our inboxes are bulging without adding any additional email.  That doesn’t mean you won’t get any newsletters.  You get on people’s lists because you’ve signed up to get their free...
News or not?

News or not?

If you send out a regular newsletter what do you put in it?  Many people think that a newsletter is an opportunity to tell people what’s going on in their business?  It’s not.  Let’s be honest are YOU likely to read an incoming newsletter that kicks off with: A new...
‘Sign up for our newsletter’ – No thanks!

‘Sign up for our newsletter’ – No thanks!

When the digital world was relatively young, people happily signed up to receive a digital newsletter.  How exciting – new emails to read!  So how likely are you to fill in that form on someone’s website that asks for your name and email so you can get their email...
Delete, delete, delete

Delete, delete, delete

That’s what most people do when faced with a full inbox populated by random newsletters. Most people’s experience of marketing email and newsletters is that the majority are sycophantic or just plain boring. If your strategy for growing your marketing list is to ask...
How to create a newsletter with the minimum of effort

How to create a newsletter with the minimum of effort

What’s the point of a newsletter? There should be one – and the best answer to the question is that it’s a great way to build relationships, but only if the content is what your list wants to read. Let’s be honest, none of us want any more ‘stuff’ in our inboxes...
How to get people to read your newsletter

How to get people to read your newsletter

  If you’re like most of us your inbox is full of stuff you don’t read – and don’t have time to read.  So, do you send your newsletter out and wonder why the open rate is barely in single figures? Just because it’s your newsletter doesn’t mean that all those people on...