Integrated marketing

Integrated marketing

Marketing is a huge subject – and it starts with consumer demographics and statistics, through research and development, including market share, promotional activities and sales.  It even includes customer care, post purchase support and more. However, for most...
How hard is your marketing content working?

How hard is your marketing content working?

The most frequent complaint I hear is ‘I don’t have time’, when it comes to marketing.  Because I write stuff and know a bit about social media, business owners think I spend all day on LinkedIn and Facebook and writing new web content for my website. I do spend all...
Less is more

Less is more

When you start to create marketing material the temptation to fill the available space is strong.  You often feel that you need to ensure the reader has ALL the information they could possibly need to make a buying decision. But, when the tables are turned, do you...
Jam packed!

Jam packed!

If I had a pound for every marketing flyer or promo card I’ve been given that is packed with loads of information I’d be very rich. When I meet small business owners, especially start ups they are often seduced by the low cost online options to create your own...
What is ‘marketing material’?

What is ‘marketing material’?

Many business owners think that marketing material is leaflets, flyers and brochures.  Yes, definitely, but there are many other items that could be included: Your business card: cards have two sides and the reverse is an opportunity to let people know a bit more...
Reciprocity – the art of giving value

Reciprocity – the art of giving value

Try saying ‘reciprocity’ and most people stumble, but it’s an important word in business.  It’s all about creating obligation – in the nicest possible way! Reciprocity is why people are willing to give you their email address in order to get your free download....