Fail to plan …

Fail to plan …

It’s that time of year when thoughts turn to a shiny new year and you start making plans (often called New Year’s Resolutions or the Annual Business Plan).  People who know me often hear me referring to them as ‘New Year’s Revolutions’ (with my tongue firmly in my...
What’s your marketing strategy?

What’s your marketing strategy?

If you haven’t really got past writing the odd blog article and posting on social media when you have time, you need to take some time out and put a proper marketing strategy in place. OK – that sounds a bit like a teacher (or maybe your mum!)  But if you’re serious...
Shiny, happy people

Shiny, happy people

With a lovely unsullied year ahead, now is a great time to give your reputation marketing plan either a makeover or a shiny polish. You can never underestimate the power of what people are gossiping about – and, while the public seem to focus on the negative, it...
What makes a reputation?

What makes a reputation?

Your reputation is what people say about you, whether verbally or in writing.  To build a good reputation you need to influence two groups of people: Those who know you and have experienced your expertise Those who don’t know you yet Customers This includes clients –...
Have you got half a marketing funnel?

Have you got half a marketing funnel?

Lots of people have created a lead magnet to help to grow their list, but that’s it.  There is so much more to a good marketing funnel than a lead magnet and a list.  That is literally the tip of the ‘iceberg’! Getting people signed up to your list is just the first...
Give your reputation a polish

Give your reputation a polish

Everything you say and do influences what other people think about you – and what they say to others about you.  Does that mean that you should censor everything and go around in a permanent state of worry in case you say something people don’t like?  Definitely...