Who are you?

Who are you?

Your LinkedIn profile is the equivalent of attending a networking meeting.  It’s your first ‘meeting’ with potential contacts so you want to make a good impression. 1: Make sure your ‘name badge’ just has your name on it – you don’t need your job title, the...
Is your profile optimised?

Is your profile optimised?

LinkedIn was originally a platform set up to provide employers and job hunters with a means of getting connected and, through their intermediate connections, to create a ‘warm’ referral.  Then, with the advent of Facebook, the LinkedIn managers stepped things up to...
LinkedIn – corporate or personal?

LinkedIn – corporate or personal?

LinkedIn is considered to be a business network, rather than a more personal network (like Facebook), so does that mean that your focus should be on your personal profile or your company? Networking is about people.  You meet, you get to know each other and when you...
Does your LinkedIn profile sell you well?

Does your LinkedIn profile sell you well?

If I had a pound for every business person I’ve met who tells me that ‘LinkedIn doesn’t work’ I would be rich and wouldn’t need to work (that doesn’t mean I wouldn’t, I love what I do!) When I look at these people’s profile, I understand why LinkedIn doesn’t work for...
5 reasons LinkedIn won’t work for you

5 reasons LinkedIn won’t work for you

I hear people complaining that LinkedIn is ‘stagnant’, ‘out-of-date’, ‘useless’ and other derogatory statements.  While nothing can ever be called perfect, I find LinkedIn is a powerful platform for business – so what makes my experience so different from theirs?...
LinkedIn: personal profile or company page?

LinkedIn: personal profile or company page?

So many people ask me if they should have a LinkedIn company page – and those that do complain that they find it difficult to build followers on their company profile.  That’s because most people search for YOU, not your company. Even if they do search for your...