5 steps to find your next client

5 steps to find your next client

If you’re a business owner and you have a profile on LinkedIn, you are probably hoping that it will give you a network that will spit out new clients or customers and help your business grow. Here’s the bad news – it won’t unless you put some effort into it. And...
Not-working or networking?

Not-working or networking?

If you do business networking you’ll be familiar with the concept of meeting other business people, getting to know them, building relationships, educating them about how your business helps people and seeing if there’s synergy between you to become a customer or a...
Does your LinkedIn website link get clicks?

Does your LinkedIn website link get clicks?

Your LinkedIn profile provides you with a section where you can add your contact info – and one of the options is to add your website link.  When you put the URL in you’ll be asked if you want to designate your website as: Personal Company Blog RSS feed...
Who are you?

Who are you?

Your LinkedIn profile is the equivalent of attending a networking meeting.  It’s your first ‘meeting’ with potential contacts so you want to make a good impression. 1: Make sure your ‘name badge’ just has your name on it – you don’t need your job title, the...
Is your profile optimised?

Is your profile optimised?

LinkedIn was originally a platform set up to provide employers and job hunters with a means of getting connected and, through their intermediate connections, to create a ‘warm’ referral.  Then, with the advent of Facebook, the LinkedIn managers stepped things up to...
LinkedIn – corporate or personal?

LinkedIn – corporate or personal?

LinkedIn is considered to be a business network, rather than a more personal network (like Facebook), so does that mean that your focus should be on your personal profile or your company? Networking is about people.  You meet, you get to know each other and when you...