How to create a lead funnel

How to create a lead funnel

Lead funnels are a process – to bring potential customers into your network.  Some people call them Sales funnels or Marketing funnels, but they’re all pretty much the same species! A lead funnel has a series of levels – and you need to address all of these to make it...
Building your tribe

Building your tribe

You’ve probably heard the phrase ‘the money is in the list’.  The concept is that people who have already signed up to hear from you are at least ‘warm’ contacts and have, effectively, said ‘I’m interested’. Most professional marketers invest a fair bit of time and...
Do lead funnels work?

Do lead funnels work?

If you haven’t heard of a lead magnet, let’s start with the simple description: it’s an item of value to your target audience, that you offer free of charge in exchange for their name and email info. It’s a way to build your marketing list using reciprocity as the...
Are you missing opportunities?

Are you missing opportunities?

When you’re running a small business one of the toughest – and most critical – tasks is attracting new customers.  This is doubly true if you’re not a natural sales person. In reality, after a couple of decades in business, I’ve found that most of my customers come to...
Have you got half a marketing funnel?

Have you got half a marketing funnel?

Lots of people have created a lead magnet to help to grow their list, but that’s it.  There is so much more to a good marketing funnel than a lead magnet and a list.  That is literally the tip of the ‘iceberg’! Getting people signed up to your list is just the first...
Are you getting the right leads?

Are you getting the right leads?

Lead generation is the lifeblood of your business, whether it’s finding new customers who have not heard of you before, warming up your network or developing advocates who will recommend you. There’s more to finding clients or customers than simply posting a few...