10 ways to make your lead magnet work

10 ways to make your lead magnet work

Lead magnets don’t work!  While the name implies that potential clients are magically attracted to you via your lead magnet, there’s no magic involved! If you haven’t heard of a ‘lead magnet’, it’s something of value that you give away in exchange for the recipient’s...
10 tips to grow your list

10 tips to grow your list

Your list is the people who have said ‘I’m interested’; the fact that people have signed up indicates that.  They may not be ready to buy anything today, but they have shown an interest.  Now it’s up to you to impress the socks off them so, when they are ready to buy,...
A list with value

A list with value

Every marketer relies on a list.  Email marketing is still an effective tool and, if you don’t have a list already, there are courses that show you how to build a list. A couple of years ago GDPR hit many marketers hard, reducing lists as the contacts failed to...
The list building magnet

The list building magnet

We all like something for nothing – particularly when that something is of value to us.  On the other hand we don’t want yet another boring newsletter landing in our inbox.  What have these two facts got to do with each other? They’re both common approaches...
Building a marketing funnel

Building a marketing funnel

Lots of people have heard of the Marketing Funnel – it all makes great sense on paper.  You start by attracting lots of people who are interested and then filter them out by asking a bit more each time. The funnel looks a bit like this. The strategy behind having a...