The list building magnet

The list building magnet

We all like something for nothing – particularly when that something is of value to us.  On the other hand we don’t want yet another boring newsletter landing in our inbox.  What have these two facts got to do with each other? They’re both common approaches...
Building a marketing funnel

Building a marketing funnel

Lots of people have heard of the Marketing Funnel – it all makes great sense on paper.  You start by attracting lots of people who are interested and then filter them out by asking a bit more each time. The funnel looks a bit like this. The strategy behind having a...
Finding your market

Finding your market

There are any number of marketing strategies and finding the ones that work best for your particular business is a challenge.  Most marketing activities need to be tested for a while – months usually – to find out how well they’re working, or if they’re working at...
Downloaded!

Downloaded!

If you’ve been building your list based on a free download in return for getting an email address, you may be wondering where you stand in relation to the new General Data Protection Regulations (GDPR).  Can you still offer a free download document with valuable...