Is email marketing still OK?

Is email marketing still OK?

Now the GDPR panic has passed many companies are wondering if email marketing is still OK.  The answer is that, providing your list has opted in, yes. So, if you’re going to run an email marketing campaign what will keep people away from that unsubscribe link? Time to...
Grow your list on social media

Grow your list on social media

If you know how to use it effectively email marketing can be a powerful way to create ongoing sales.  If you’re on any of the ‘big boys’ lists you’ll get regular emails promoting the latest products they’re offering.  Tescos, B&Q, Wilkinsons, etc. all email their...
How clean is your list?

How clean is your list?

If you’re in the UK you’ve probably heard of the General Data Protection Regulations (GDPR).  This is the legislation that will replace the Data Protection Act on 25th May 2018. The big issue for business people is that they need to be able to PROVE that any marketing...
Not another email …

Not another email …

If you’ve ever got on one of ‘those’ marketers lists you know that you can count on at least one email daily – sometimes more than one. They’re all trying to give you useful information, but it’s like a deluge. Too much information just switches your brain into...