‘Unsubscribe’

‘Unsubscribe’

When you’ve invested time and effort in building your list you are, understandably, keen to maintain it.  People who unsubscribe can be seen as a personal affront! However, there’s a better way to look at it – people who unsubscribe are not your audience.  They’re...
Help people to buy

Help people to buy

Most small business owners find selling hard.  They don’t want to be thought of as ‘pushy’ and yet worry that if they aren’t, their business won’t thrive.  I was talking to a business colleague who used to be in sales – and he said “The days of cold calling and sales...
How does email marketing really work?

How does email marketing really work?

People often steer away from email marketing because they think it’s ‘spammy’.  But that’s missing a huge opportunity. Of course, nobody wants to receive spam and you certainly don’t want to be the sender of anything that would be categorised as spam.  But you do want...
Don’t be a spammer

Don’t be a spammer

When I talk to clients about email marketing the most common comment I hear is “I don’t want to be a spammer.” This says a lot about the view of email marketing – it’s seen as unwanted junk landing in your inbox.  In other words it’s got a bad reputation – but why?...
Build a great email campaign

Build a great email campaign

There are many structures that work for email campaigns – this is just one example. First you need a free document with great value to open the offer.  This might be a ‘How to …’, Top Tips, Checklist for …, or even a 3 mistakes [target audience description] need...
The long and the short of it

The long and the short of it

Emails come in many different shapes and sizes – but what works best? That’s a loaded question!  There are plenty of marketers who will tell you that long copy works – even though your personal view doesn’t support that.  Do you hate reading those long...