Build a great email campaign

Build a great email campaign

There are many structures that work for email campaigns – this is just one example. First you need a free document with great value to open the offer.  This might be a ‘How to …’, Top Tips, Checklist for …, or even a 3 mistakes [target audience description] need...
The long and the short of it

The long and the short of it

Emails come in many different shapes and sizes – but what works best? That’s a loaded question!  There are plenty of marketers who will tell you that long copy works – even though your personal view doesn’t support that.  Do you hate reading those long...
Open or delete?

Open or delete?

Email marketing is a very effective marketing tool – but only if you know how to use it effectively.  You may have seen some really bad examples of email marketing, where you’re bombarded with emails daily demanding that you ‘buy this’ or ‘subscribe’ to a...
Does email marketing work?

Does email marketing work?

There’s plenty of evidence that it does – and also plenty of evidence that it doesn’t! The question is a bit like asking ‘how long is a piece of string?’  There’s no simple answer. A better question might be ‘how can I make email marketing work?’ And here are my...
The secrets of successful email marketing

The secrets of successful email marketing

How many times a week do you delete unwanted emails?  How often do you find that something you signed up for to get something you wanted has resulted in endless sales messages? OK!  That’s how NOT to do successful email marketing.  I guess some people must respond to...
Your email marketing checklist

Your email marketing checklist

Email marketing is far from dead.  You may keep hearing that email is going ‘out of fashion’ in favour of apps like WhatsApp and Messenger, but most people still use email, especially in business.  A good email campaign can bring in significant improvements in sales...