The secrets of successful email marketing

The secrets of successful email marketing

How many times a week do you delete unwanted emails?  How often do you find that something you signed up for to get something you wanted has resulted in endless sales messages? OK!  That’s how NOT to do successful email marketing.  I guess some people must respond to...
Your email marketing checklist

Your email marketing checklist

Email marketing is far from dead.  You may keep hearing that email is going ‘out of fashion’ in favour of apps like WhatsApp and Messenger, but most people still use email, especially in business.  A good email campaign can bring in significant improvements in sales...
What’s the best strategy for email marketing?

What’s the best strategy for email marketing?

If you’ve ever signed up to one of those American internet marketers’ lists, you’ve probably been alarmed by the at least daily emails you’ve received.  You definitely don’t want to do that to your list – do you? The answer is – that depends on the content...
… With love from me to you

… With love from me to you

If you’re of a certain age, or into 60s music, you’ll recognise that phrase from a Beatles hit.  So why am I writing about song lyrics?  I’m not, but it was a great hook to hang my thoughts about email marketing on! A lot of people resist email marketing – after...
Style beats a sales pitch

Style beats a sales pitch

Email marketing is one of those bones of contention.  None of us likes to be sold at, but, if we’re a business owner, we want marketing tools to get our message out.  My guess is that you unsubscribe from, or simply delete, any incoming emails that are a sales pitch. ...
3 top tips for powerful email marketing

3 top tips for powerful email marketing

Marketing is an ongoing challenge for most businesses.  Should you do social media, blogging, newsletters, webinars, direct mail, email, something else or all of the above? There’s no ‘one size fits all’ answer, but the place to start is with the people you’re trying...