Email magic

Email magic

When you’re trying to generate sales, there are two things you need: People who are interested in what you have to offer Information that gets their attention If you don’t already have a list with permission to contact them, you need to generate that first.  The most...
What’s the point?

What’s the point?

Email campaigns are supposed to be some kind of magic bullet, but do you want a load of sales spiel in your inbox?  No?  I thought not! I bet you’ve signed up for some download that looked interesting at some point only to discover you’re getting a daily sales pitch...
Who loves spam email?

Who loves spam email?

Don’t you love spam email?  Think of all those special offers, sales pitches, products you don’t need, services you already have (or may even provide yourself) – don’t you love opening them to find out what goodies they contain?  No? Delete, delete, delete! So when...
Is email marketing still OK?

Is email marketing still OK?

Now the GDPR panic has passed many companies are wondering if email marketing is still OK.  The answer is that, providing your list has opted in, yes. So, if you’re going to run an email marketing campaign what will keep people away from that unsubscribe link? Time to...
Grow your list on social media

Grow your list on social media

If you know how to use it effectively email marketing can be a powerful way to create ongoing sales.  If you’re on any of the ‘big boys’ lists you’ll get regular emails promoting the latest products they’re offering.  Tescos, B&Q, Wilkinsons, etc. all email their...
How clean is your list?

How clean is your list?

If you’re in the UK you’ve probably heard of the General Data Protection Regulations (GDPR).  This is the legislation that will replace the Data Protection Act on 25th May 2018. The big issue for business people is that they need to be able to PROVE that any marketing...