… With love from me to you

… With love from me to you

If you’re of a certain age, or into 60s music, you’ll recognise that phrase from a Beatles hit.  So why am I writing about song lyrics?  I’m not, but it was a great hook to hang my thoughts about email marketing on! A lot of people resist email marketing – after...
Style beats a sales pitch

Style beats a sales pitch

Email marketing is one of those bones of contention.  None of us likes to be sold at, but, if we’re a business owner, we want marketing tools to get our message out.  My guess is that you unsubscribe from, or simply delete, any incoming emails that are a sales pitch. ...
3 top tips for powerful email marketing

3 top tips for powerful email marketing

Marketing is an ongoing challenge for most businesses.  Should you do social media, blogging, newsletters, webinars, direct mail, email, something else or all of the above? There’s no ‘one size fits all’ answer, but the place to start is with the people you’re trying...
Email magic

Email magic

When you’re trying to generate sales, there are two things you need: People who are interested in what you have to offer Information that gets their attention If you don’t already have a list with permission to contact them, you need to generate that first.  The most...
What’s the point?

What’s the point?

Email campaigns are supposed to be some kind of magic bullet, but do you want a load of sales spiel in your inbox?  No?  I thought not! I bet you’ve signed up for some download that looked interesting at some point only to discover you’re getting a daily sales pitch...
Who loves spam email?

Who loves spam email?

Don’t you love spam email?  Think of all those special offers, sales pitches, products you don’t need, services you already have (or may even provide yourself) – don’t you love opening them to find out what goodies they contain?  No? Delete, delete, delete! So when...