by lesley | May 3, 2021 | Email marketing
Email marketing is far from dead. You may keep hearing that email is going ‘out of fashion’ in favour of apps like WhatsApp and Messenger, but most people still use email, especially in business. A good email campaign can bring in significant improvements in sales...
by lesley | Feb 15, 2021 | Email marketing
If you’ve ever signed up to one of those American internet marketers’ lists, you’ve probably been alarmed by the at least daily emails you’ve received. You definitely don’t want to do that to your list – do you? The answer is – that depends on the content...
by lesley | Aug 10, 2020 | Email marketing
If you’re of a certain age, or into 60s music, you’ll recognise that phrase from a Beatles hit. So why am I writing about song lyrics? I’m not, but it was a great hook to hang my thoughts about email marketing on! A lot of people resist email marketing – after...
by lesley | Apr 27, 2020 | Email marketing
Email marketing is one of those bones of contention. None of us likes to be sold at, but, if we’re a business owner, we want marketing tools to get our message out. My guess is that you unsubscribe from, or simply delete, any incoming emails that are a sales pitch. ...
by lesley | Jan 6, 2020 | Email marketing
Marketing is an ongoing challenge for most businesses. Should you do social media, blogging, newsletters, webinars, direct mail, email, something else or all of the above? There’s no ‘one size fits all’ answer, but the place to start is with the people you’re trying...
by lesley | Sep 16, 2019 | Email marketing
When you’re trying to generate sales, there are two things you need: People who are interested in what you have to offer Information that gets their attention If you don’t already have a list with permission to contact them, you need to generate that first. The most...
