Are you visible?

Are you visible?

When you’re running a business there is always a lot to do and marketing is one of those things that often gets pushed onto the back-burner. But what is marketing anyway? It’s not public relations (although that’s part of it) It’s not sales (although that is involved)...
How good is your business focus?

How good is your business focus?

If you’re about to set up in business it’s a scary step to take.  When you’re going from a reliable income as an employee to the captain of your own ship exploring relatively unknown waters with rewards that are, at best, projections, with no guarantees, it can be...
7 essential tips for working from home

7 essential tips for working from home

Suddenly everyone has become a home-worker – and struggling to get to grips with the difference it makes.  People who have previously worked face-to-face now have to find a way to function in a virtual world – so choirs, keep fit instructors, networking...
Where does your business come from?

Where does your business come from?

Business comes from many sources, whether that’s direct sales or being recommended by someone – do you know what the most effective source of business is for you? Take a look at your current batch of customers; how did they find you?  If you don’t know, ask them...
A plan with purpose

A plan with purpose

At this time of year many business people are winding down and the focus can be more on pleasure than planning.  However, if you own a business and you’re responsible for its ongoing success, the end of a year is often an opportunity for reflection and planning. Here...
Goals, dreams and to do lists

Goals, dreams and to do lists

If you’re running a business you almost certainly have a to do list, whether that’s a daily list of actions, an ongoing list of project activities to complete or a mix of the two.  People use all kinds of devices to manage these, from complex project management...