Goals, dreams and to do lists

Goals, dreams and to do lists

If you’re running a business you almost certainly have a to do list, whether that’s a daily list of actions, an ongoing list of project activities to complete or a mix of the two.  People use all kinds of devices to manage these, from complex project management...
Three strategies to grow your business

Three strategies to grow your business

Most people consider that this means getting more customers, but you’ve probably heard the saying that it’s harder to get a new customer than to increase sales to existing customers. That doesn’t mean you shouldn’t be looking for new business, but that your strategy...
How to sharpen your arrow

How to sharpen your arrow

When you’re in business you need customers (or clients). Without them your business will fail. That means that you need to put your message in front of people who need what you’re offering. Before you rush off to write a new website or launch a PR campaign, stop. You...
Are you on it?

Are you on it?

If you’re running a business, particularly a small one, it’s easy to get so drawn into the every day operational stuff that business development takes a back seat.  This often results in fire-fighting instead of a steady planned growth! If time is at a premium and the...
Which side of the hand are you?

Which side of the hand are you?

If you’re a business owner – or responsible for marketing a business – there are some key issues you’ll need to get clear about. 1: Who are you trying to reach? An ideal client profile – or more than one for your core audiences – is an...
5 ways to avoid marketing madness

5 ways to avoid marketing madness

Here we are, a month into the year and what’s happening in your marketing department? OK, if you’re a small business, that might not be a department, it may just be you, but having a clear marketing plan is important. Marketing covers pretty much everything from...