The importance of strategy

The importance of strategy

One of my mentors used to say to me “If you don’t know where you’re going, any road will get you there.”  He was talking about the importance of having a goal, before you start doing things.  Everything you do should be taking you a step towards your goals.  Every...
Put yourself in their shoes

Put yourself in their shoes

Setting up and running a small business requires a whole bunch of skills – some of which you may not have learned – yet! You’ll need to be able to: Strategise Plan Organise Manage the money Market Purchase the materials your business needs Sell Write copy...
Why do you need a sales funnel?

Why do you need a sales funnel?

You’ve probably heard of sales funnels – you may even have a lead magnet on your website, but why should you invest what is at least a couple of days of effort in building one? A lead magnet in isolation doesn’t constitute a sales funnel.  It’s what you do with...
What’s your USP?

What’s your USP?

Business consultants and sales trainers talk about ‘Unique Selling Propositions’.  But what is one of those really – and do your business, your services and your products all need to have one? We all have competition – there are few truly unique...
The gentle art of persuasion

The gentle art of persuasion

In most networking groups ‘sales’ is almost a dirty word.  However, sales is the lifeblood of every business – no sales = no money!  The problem is nobody likes being sold to, but that doesn’t stop us wanting to buy stuff! If you look at the traditional sales...
Style over substance

Style over substance

One of the things I’ve noticed as we’ve all had to change the way we work is that people are paying more attention to planning.  Maybe it’s because they are having to do more with less budget; maybe it’s because they are having to work differently and need a different...