Polish up your prose

Polish up your prose

‘I can’t write’! This is a statement I hear people saying a lot.  In fact, it’s why we have a business – as that’s the service we offer, whether it’s a blog, copy for a website, social media posts, an email campaign or a regular newsletter.  However, if you’d...
Put yourself in their shoes

Put yourself in their shoes

Setting up and running a small business requires a whole bunch of skills – some of which you may not have learned – yet! You’ll need to be able to: Strategise Plan Organise Manage the money Market Purchase the materials your business needs Sell Write copy...
The article with 9 lives

The article with 9 lives

Once upon a time there was an article.  The author had written a great 500 words to publish on their website’s blog, but then, like the fabled cat, the article was reincarnated many different times. Life 1 The blog appeared in written format on the author’s website...
What’s your USP?

What’s your USP?

Business consultants and sales trainers talk about ‘Unique Selling Propositions’.  But what is one of those really – and do your business, your services and your products all need to have one? We all have competition – there are few truly unique...
10 ideas for your blog

10 ideas for your blog

The most frequent reason people tell me they don’t write blogs is because they don’t know what to write about – so here are a few ideas to get your creative juices flowing. 1: Answer a question When I’m networking people often ask me questions around my area of...
How to leverage your blog

How to leverage your blog

Some people ‘get’ why blog articles are important; others think it’s a waste of time. Writing articles to publish on your website is part of your marketing.  In pre-www days, PR companies would charge a premium to get press coverage for a company – in fact, they...