Why bother blogging?

Why bother blogging?

As a business owner or a consultant your blog is where you show off your knowledge, expertise and experience.  It’s the platform where people who are looking for your kind of expertise can see how good you are – even before they part with any money. Given the...
9 subjects to blog about

9 subjects to blog about

If you know that content is important, but sitting down to write a blog results in a visit to the coffee machine, a couple of biscuits (or popping out for a bar of chocolate/doughnut/your-choice-of snack-here), a bit of filing, a non-urgent phone call, replying to a...
Approachability

Approachability

When you sit down to write a blog you should have an idea of the subject (if you don’t read some of my previous articles, you’ll find lots of advice on dealing with ‘blank screen syndrome’). However, there’s a big difference between a readable blog and a dry as dust...
Multipurpose writing

Multipurpose writing

When you write an article there are many applications for your carefully constructed article.  Don’t miss out on getting the last drop of value from everything you write. Let’s blow some misconceptions away first. An article has to be quite long You don’t need to...
To blog, or not to blog; that is the question!

To blog, or not to blog; that is the question!

I love writing – not surprising for someone who earns a living scribbling away.  However, lots of people find it hard to write to order.  That’s good for me as some of these people delegate their writing to me.  I do what I love and they do what they love! For anyone...
Beam me up, Scotty!

Beam me up, Scotty!

Everyone talks about blogs, bloggers and even vloggers – but where did this word come from?  Being a wordy person I know the answer! Originally blogs were a sort of on line journal or diary – and known as web logs.  If you ever watched Star Trek you’ll remember the...