Share your stuff on your blog

Share your stuff on your blog

One of the biggest challenges that business owners face is convincing potential clients that their services are top notch.  It doesn’t matter if you’re selling a product or a service, it’s the knowledge that underpins it that matters to people who are considering you...
Here are your blog starters for 10

Here are your blog starters for 10

If you’re an expert and you share your expertise to help your clients, writing a blog (or doing a video blog) is an amazing way to show potential clients that you know your stuff. OK, you may be saying “But you would say that, you’re a writer.”  Yes, writing is easy...
When is a blog not a blog?

When is a blog not a blog?

Not everyone is a natural writer.  We all have our strengths, mine happens to be writing, but don’t ask me to tot up a column of figures, even with a calculator I can get a selection of not necessarily right answers! If your strength isn’t writing, blogs can be a...
I’m just a big show off!

I’m just a big show off!

Many business owners I meet feel uncomfortable about marketing.  They don’t want to be ‘pushy’.  But marketing doesn’t have to be selling or pushing products or services at people who don’t want them.  In an ideal world marketing is about finding the people who are...
Blog writing for dummies

Blog writing for dummies

If you’re not a writer the idea of producing content regularly can be daunting – and prone to slipping off your to do list in favour of other tasks that you feel more comfortable doing! So what can you do to keep up with producing articles? Brainstorm your schedule...
Blogging to enhance your reputation

Blogging to enhance your reputation

A good reputation boosting blog shares your expertise and shows off your depth and/or breadth of knowledge.  If you’re thinking ‘But that means I’m giving away all my secrets’, that’s OK.  Very few people will try to follow your advice – not because they don’t want...