The article with 9 lives

The article with 9 lives

Once upon a time there was an article.  The author had written a great 500 words to publish on their website’s blog, but then, like the fabled cat, the article was reincarnated many different times. Life 1 The blog appeared in written format on the author’s website...
What’s your USP?

What’s your USP?

Business consultants and sales trainers talk about ‘Unique Selling Propositions’.  But what is one of those really – and do your business, your services and your products all need to have one? We all have competition – there are few truly unique...
10 ideas for your blog

10 ideas for your blog

The most frequent reason people tell me they don’t write blogs is because they don’t know what to write about – so here are a few ideas to get your creative juices flowing. 1: Answer a question When I’m networking people often ask me questions around my area of...
How to leverage your blog

How to leverage your blog

Some people ‘get’ why blog articles are important; others think it’s a waste of time. Writing articles to publish on your website is part of your marketing.  In pre-www days, PR companies would charge a premium to get press coverage for a company – in fact, they...
Changing gears

Changing gears

It’s been a ‘mare of a year with the pandemic, lockdown, people out of work, companies collapsing, so, if you’ve kept your head above the water – take a bow, you deserve it. We’ve got a new vocabulary with ‘lockdown’, ‘furlough’, ‘pivot’ and ‘PPE’ all becoming...
What’s the point of a blog?

What’s the point of a blog?

If you’re not an enthusiastic blogger you can be forgiven for wondering what all the fuss is about.  You hear people rambling on about ‘Content is King’ and how important it is to be writing good content, but why? The simple answer is ‘visibility’, but there’s much...