‘Just a few words …’

‘Just a few words …’

If you’ve entered for an award, you’ll keep your fingers crossed until the short list is announced.  If you’re on it you’ll almost certainly want to celebrate – that’s a real achievement.  But what happens when you attend the awards presentation?  Are you ready...
Awards, Rewards and Kudos

Awards, Rewards and Kudos

Getting nominated for an award’s short list is good for the ego, but is it good for business? Some companies enter awards as part of their marketing strategy and a successful award presentation can give you a real edge – as long as you leverage it well. Getting...
When is an award not an award?

When is an award not an award?

It’s always good to receive an award.  When you’ve worked long hours and kept going, seeing your efforts acknowledged brings a welcome glow – and is a great motivator for your team.  But some awards aren’t really awards. Most local awards are free to enter, but some...
Are you a winner?

Are you a winner?

These days there are many different opportunities to enter business awards, industry awards and other awards relating to specific skills or types of business.  If you haven’t ventured into this area yet, it’s worth taking a look at. Start local – there are usually...
Won an award lately?

Won an award lately?

If you’ve won an award what can you do to leverage that?  It’s all very well to announce it on the day you win and for the few days following, but then what? Here’s my suggestions to get the most marketing from the award without people getting fed up with you banging...
There are awards – and AWARDS!

There are awards – and AWARDS!

Just recently a client was talking about entering some awards – and we thought it was just a case of answering the questions on the entry form, until we looked into it and discovered they wanted supporting material. Most local business awards are happy with written...