Let IT take the strain

Let IT take the strain

I’ve been reading a lot of Gerry McGovern’s blogs and he’s on a mission about making technology and IT systems do the drudge work – so that the people in your business can actively help customers.  It makes sense, but it’s not what happens in many big...
Help your customers on autopilot

Help your customers on autopilot

Most business people I know find that their customers have post-purchase queries.  Lots of people who sell systems or learning products find that the buyer doesn’t get far along with their purchase before life gets in the way.  A few customers pick up the phone or...
Taking the work out of customer relationships

Taking the work out of customer relationships

When it comes to relationships it takes effort.  You can’t have a relationship with an organisation, it’s always with someone within it.  You want to talk to a human being. However, now technology has taken over the planet, things are moving faster and faster and...
7 ways to use an autoresponder

7 ways to use an autoresponder

Autoresponders are seriously under-used.  So many people miss opportunities to keep people who have already shown interest engaged and lose potential subscribers. If you don’t know what an autoresponder is – it’s simply a series of emails that are triggered by an...
Automated communication

Automated communication

If you have a form on your website that gather names and email addresses you’ve got a valuable trigger to build a relationship with a potential client.  It doesn’t matter if this is an enquiry form, a newsletter form or a free download form – if people provide their...
Customer service on autopilot

Customer service on autopilot

When someone buys something from you, you want to make them feel cared for – but if you’re selling high volume it gets harder and harder to keep up with staying in touch. That’s where autoresponders can be really useful. They put your communication on autopilot and...