Let the system take the strain

Let the system take the strain

You’ve got a list, but how do you stay connected to those people who may have signed up to your list months or even years ago. Typically, people get on your list because they: Have met you and liked what you had to say Signed up for your freebie (lead magnet) Been on...
What can you automate?

What can you automate?

People buy people – and that means you need to be a real person and communicate directly with your customers and potential clients.  But we all have just 24 hours in any day and you need to use them wisely to avoid burnout or finding you haven’t earned any money...
Planning an event?

Planning an event?

If you’re planning an event, whether that’s a webinar, a seminar, a training course or workshop, getting people to sign up for it is just the first step to a successful event. So how do you get people to register for a place? If it’s a free event – maybe a...
Follow up your event

Follow up your event

Whether you’re doing a free webinar to generate interest in your products or services or speaking at a business event or even exhibiting at a trade show, you’ll have a list of attendees.  (Most event organisers share their list of registrations with exhibitors and...
Let IT take the strain

Let IT take the strain

I’ve been reading a lot of Gerry McGovern’s blogs and he’s on a mission about making technology and IT systems do the drudge work – so that the people in your business can actively help customers.  It makes sense, but it’s not what happens in many big...
Help your customers on autopilot

Help your customers on autopilot

Most business people I know find that their customers have post-purchase queries.  Lots of people who sell systems or learning products find that the buyer doesn’t get far along with their purchase before life gets in the way.  A few customers pick up the phone or...