Writing a book for non-authors

Writing a book for non-authors

Being the author of a book gives you an edge.  If you’ve written a book and your competitor hasn’t, it can make a difference.  You have that additional authority as a thought-leader in your industry. But what do you do if you are not a natural writer? If your­­­­­...
You don’t have to write a book …

You don’t have to write a book …

Just because you know stuff doesn’t mean you have to become an author, so why do so many marketing people recommend writing a book as a promotional activity? Being an author does carry a certain kudos.  It says that you have enough wisdom and knowledge to help other...
A book or a business card?

A book or a business card?

If you’re having a business meeting with a potential supplier and, instead of a business card, they put a book in your hands, what does that say to you? Most people perceive a book as having value, outside the materials it’s printed on.  So it has a more positive...
Is this the year you’ll write a book?

Is this the year you’ll write a book?

Here we are at the start of a brand new shiny year – and many people are fired up about what they can achieve over the next 12 months.  If you own a business, it’s not just your personal goals, but the ones you set for the business too. Many of the business owners and...