Do you dream of being an author?

Do you dream of being an author?

Everyone has a book in them and, as a business owner or consultant, you’ve probably got more than one.  Your expertise and experience have value and being able to claim the title ‘author’ has a certain kudos. The problem with daydreaming about becoming an author, is...
10 tips for budding authors

10 tips for budding authors

If you’re thinking of writing a book to underpin your expertise, here are ten top tips that will help your book be successful.  Due diligence Check out the market.  What other books similar to yours are out there?  Don’t guess or limit your research to the ones you...
From business owner to guru!

From business owner to guru!

Yes, I know – you hate that word ‘guru’.  It’s sadly overused.  Perhaps ‘expert’ would sit better with you (although the dictionary does include ‘mentor’ and ‘acknowledged leader or expert’ in the description under guru). So how do you move from business owner...
Writing a book for non-authors

Writing a book for non-authors

Being the author of a book gives you an edge.  If you’ve written a book and your competitor hasn’t, it can make a difference.  You have that additional authority as a thought-leader in your industry. But what do you do if you are not a natural writer? If your­­­­­...
You don’t have to write a book …

You don’t have to write a book …

Just because you know stuff doesn’t mean you have to become an author, so why do so many marketing people recommend writing a book as a promotional activity? Being an author does carry a certain kudos.  It says that you have enough wisdom and knowledge to help other...
A book or a business card?

A book or a business card?

If you’re having a business meeting with a potential supplier and, instead of a business card, they put a book in your hands, what does that say to you? Most people perceive a book as having value, outside the materials it’s printed on.  So it has a more positive...