A press release or a story?

A press release or a story?

So which would you rather read?  A press release or a story? My guess is, like most people, you’d much rather read a story.  What’s the difference? A press release is factual, usually promotional to encourage readers to take notice of the organisation or individual...
Make the headlines

Make the headlines

If you want to get your business in the news, the first thing to do is to work out which publications you want to target. Of course, making the headlines in the national dailies would be amazing, but, to be realistic, you have to have something big time to make it...
Multipurpose writing

Multipurpose writing

When you write an article there are many applications for your carefully constructed article.  Don’t miss out on getting the last drop of value from everything you write. Let’s blow some misconceptions away first. An article has to be quite long You don’t need to...
What do your clients want to know?

What do your clients want to know?

Getting into the press may be an excellent way to raise your company’s profile, but finding good stories for regular press releases is tough – and there is never any guarantee of getting published. However, putting a good article full of information that your ideal...
Getting into print

Getting into print

When you’re running a small business getting press coverage can be a challenge.  If you’ve got a good story then you might get some footage in the local newspaper, but it’s unusual for a business to be able to generate really newsworthy stories on a regular basis. So,...
Be an Authority!

Be an Authority!

If you’re running a business you will almost certainly have competitors, so why should people come to you instead of one of those? I’ve asked many people this question over the years (mainly because it’s an important issue to understand if I’m writing copy for them) –...