The gentle art of persuasion

The gentle art of persuasion

In most networking groups ‘sales’ is almost a dirty word.  However, sales is the lifeblood of every business – no sales = no money!  The problem is nobody likes being sold to, but that doesn’t stop us wanting to buy stuff! If you look at the traditional sales...
Get in the media!

Get in the media!

The days of writing a monthly press release have moved on and there are far more ways to get noticed in the media than struggling to find a good subject for a press release that will engage editors. Like publishing, the media has moved into a much more diverse range...
How attached is your newsletter?

How attached is your newsletter?

When you create a newsletter the means of delivery matters.  It’s rare for newsletters to be produced as a physical paper production today for all kinds of reasons, not least the environmental impact.  That means most emails are delivered digitally. The question is do...
‘I love it when a plan comes together’

‘I love it when a plan comes together’

I have fond memories of the A-Team and this favourite saying of their leader, Hannibal Smith.  Maybe it’s because I’m a left-brain systems freak – so I love a good plan. Content marketing brings together the creative right brain and the analytical left brain. ...
Like a house of cards …

Like a house of cards …

Your reputation is something that doesn’t happen by accident, it is carefully built.  Getting people to know, like and trust you – and rate your expertise as worth having takes time and effort. Of course, a reputation should be authentic – especially a...
10 ideas for your blog

10 ideas for your blog

The most frequent reason people tell me they don’t write blogs is because they don’t know what to write about – so here are a few ideas to get your creative juices flowing. 1: Answer a question When I’m networking people often ask me questions around my area of...
Style over substance

Style over substance

One of the things I’ve noticed as we’ve all had to change the way we work is that people are paying more attention to planning.  Maybe it’s because they are having to do more with less budget; maybe it’s because they are having to work differently and need a different...
Have you got a book in you?

Have you got a book in you?

There is a saying that everyone has at least one book in them.  However, most people never make the effort to get that book out.  What about you? Have you ever considered writing a book?  You may have met other business people who proudly announce that their book is...
Why are you here?

Why are you here?

This is not some deep and thoughtful question about the meaning of life – it’s the question you should be asking every visitor to your website. Of course, that’s not possible, but when you’re revamping your website your web designer should be asking you what...
5 top YouTube tips

5 top YouTube tips

If you want to really leverage the power of YouTube you need to get your videos to reach as many people as possible.  Assuming your videos are full of great and engaging content, let’s look at the other things you can do to get your videos to rank on the first page of...