Talking to or talking at?

Talking to or talking at?

When social media really got going with Facebook and Twitter (and eventually LinkedIn), everyone was excited about these new tools that allowed them to connect with and talk to anybody.  It was more than just messaging people, it was enabling conversation between...
Multipurpose writing

Multipurpose writing

When you write an article there are many applications for your carefully constructed article.  Don’t miss out on getting the last drop of value from everything you write. Let’s blow some misconceptions away first. An article has to be quite long You don’t need to...
Perfect clients

Perfect clients

One of things that small business owners struggle with is identifying exactly who they can best serve.  In fact, quite a few bigger organisations haven’t really nailed down their ideal customer, either. It looks pretty straightforward, until you sit down and try to...
Writing a book for non-authors

Writing a book for non-authors

Being the author of a book gives you an edge.  If you’ve written a book and your competitor hasn’t, it can make a difference.  You have that additional authority as a thought-leader in your industry. But what do you do if you are not a natural writer? If your­­­­­...
Finding your market

Finding your market

There are any number of marketing strategies and finding the ones that work best for your particular business is a challenge.  Most marketing activities need to be tested for a while – months usually – to find out how well they’re working, or if they’re working at...
When is an award not an award?

When is an award not an award?

It’s always good to receive an award.  When you’ve worked long hours and kept going, seeing your efforts acknowledged brings a welcome glow – and is a great motivator for your team.  But some awards aren’t really awards. Most local awards are free to enter, but some...
Taking the work out of customer relationships

Taking the work out of customer relationships

When it comes to relationships it takes effort.  You can’t have a relationship with an organisation, it’s always with someone within it.  You want to talk to a human being. However, now technology has taken over the planet, things are moving faster and faster and...
Is email marketing still OK?

Is email marketing still OK?

Now the GDPR panic has passed many companies are wondering if email marketing is still OK.  The answer is that, providing your list has opted in, yes. So, if you’re going to run an email marketing campaign what will keep people away from that unsubscribe link? Time to...
Keeping up with the Zuckerbergs

Keeping up with the Zuckerbergs

Using Facebook as a business tool becomes more challenging every day.  It’s getting like Google – the algorithms and filters change almost daily. Even my Facebook expert sighs in exasperation sometimes.  “Every time I go on Facebook, something has changed.  If I miss...
Working to rule

Working to rule

If you own your own business you almost certainly are doing something you love (and, if you’re not, maybe it’s time to sell the business and do something else). The challenge for most business owners is that they end up working long hours and the business pushes the...