YouTube: how to become an influencer

YouTube: how to become an influencer

‘YouTuber’ is now a career choice!  At least that’s what people with video-mad teens tell me.  Let’s be honest most of us have disappeared down the YouTube rabbit hole now and then – so maybe there’s something in it. Actually, many people use YouTube as a search...
The secrets of successful email marketing

The secrets of successful email marketing

How many times a week do you delete unwanted emails?  How often do you find that something you signed up for to get something you wanted has resulted in endless sales messages? OK!  That’s how NOT to do successful email marketing.  I guess some people must respond to...
Why do you need a sales funnel?

Why do you need a sales funnel?

You’ve probably heard of sales funnels – you may even have a lead magnet on your website, but why should you invest what is at least a couple of days of effort in building one? A lead magnet in isolation doesn’t constitute a sales funnel.  It’s what you do with...
Read all about it!

Read all about it!

Getting press coverage is the nirvana for many businesses.  After all, it’s ‘free advertising’, isn’t it? The answer is ‘yes’ and ‘no’!  No editor worth their salt would publish a blatant ad free.  There has to be something in the piece that they think will interest...
Building your reputation

Building your reputation

There are lots of ways to build your reputation, but it’s easier to influence people who already have some experience of you, than to start cold with someone who doesn’t know you at all. That’s where a newsletter is invaluable.  It serves three main purposes: Keeping...
Which social platform is best for business?

Which social platform is best for business?

In a recent business networking event the group was asked ‘where do you hang out on social media?’  The answers were interesting. First everyone wanted to know whether this was business-wise or personally – and for some people the answer was the same for both,...
What is reputation marketing?

What is reputation marketing?

This is a question I’m often asked – sometimes people mishear it as ‘reputation management’, which is a different animal altogether.  Some people just hear ‘marketing’ and assume we do all marketing activities.  So it’s time to set the record straight....
The article with 9 lives

The article with 9 lives

Once upon a time there was an article.  The author had written a great 500 words to publish on their website’s blog, but then, like the fabled cat, the article was reincarnated many different times. Life 1 The blog appeared in written format on the author’s website...
What’s your USP?

What’s your USP?

Business consultants and sales trainers talk about ‘Unique Selling Propositions’.  But what is one of those really – and do your business, your services and your products all need to have one? We all have competition – there are few truly unique...