Make the headlines

Make the headlines

If you want to get your business in the news, the first thing to do is to work out which publications you want to target. Of course, making the headlines in the national dailies would be amazing, but, to be realistic, you have to have something big time to make it...
How hard is your marketing content working?

How hard is your marketing content working?

The most frequent complaint I hear is ‘I don’t have time’, when it comes to marketing.  Because I write stuff and know a bit about social media, business owners think I spend all day on LinkedIn and Facebook and writing new web content for my website. I do spend all...
What’s on your horizon?

What’s on your horizon?

If you’re like most business owners, the beginning of a calendar year is often a good point to review, revise and revamp.  As the saying goes ‘if you don’t know where you’re going, any road will get you there,’ but it’s always a challenge to really nail down what you...
Is your profile optimised?

Is your profile optimised?

LinkedIn was originally a platform set up to provide employers and job hunters with a means of getting connected and, through their intermediate connections, to create a ‘warm’ referral.  Then, with the advent of Facebook, the LinkedIn managers stepped things up to...
Make your website work harder

Make your website work harder

Here’s one way to make your website more current and engaging – schedule new seasonal copy each month.  This may sound onerous, but it doesn’t have to be. The secret is a little planning – have a monthly schedule set up so you know what the subject of your fresh...
What makes a good newsletter?

What makes a good newsletter?

Quite a few of my clients question whether a newsletter is worth doing.  There’s no hard and fast answer to this, it depends! I don’t recommend a newsletter should be sent, just because everyone else is doing that.  There are very few really good newsletters these...
Talking to or talking at?

Talking to or talking at?

When social media really got going with Facebook and Twitter (and eventually LinkedIn), everyone was excited about these new tools that allowed them to connect with and talk to anybody.  It was more than just messaging people, it was enabling conversation between...
Multipurpose writing

Multipurpose writing

When you write an article there are many applications for your carefully constructed article.  Don’t miss out on getting the last drop of value from everything you write. Let’s blow some misconceptions away first. An article has to be quite long You don’t need to...
Perfect clients

Perfect clients

One of things that small business owners struggle with is identifying exactly who they can best serve.  In fact, quite a few bigger organisations haven’t really nailed down their ideal customer, either. It looks pretty straightforward, until you sit down and try to...
Writing a book for non-authors

Writing a book for non-authors

Being the author of a book gives you an edge.  If you’ve written a book and your competitor hasn’t, it can make a difference.  You have that additional authority as a thought-leader in your industry. But what do you do if you are not a natural writer? If your­­­­­...