Email magic

Email magic

When you’re trying to generate sales, there are two things you need: People who are interested in what you have to offer Information that gets their attention If you don’t already have a list with permission to contact them, you need to generate that first.  The most...
Build a community

Build a community

If your business has a Facebook Page, you’ll need to work at it for it to be successful. Likes and Follows are important – and often others will judge you based on your numbers.  However, there’s much more to a successful Facebook Page than big numbers of...
When is a press release an article?

When is a press release an article?

You’ve probably been told that sending press releases to your chosen press list is a good idea and will help your marketing.  But a press release is typically about something that is happening in your business that the readership of those publications will be...
Banner stands that work

Banner stands that work

If you’re attending a business event you may have the opportunity to display a pop-up banner stand.  They can be very effective in drawing attention – but they can also be a poor investment if you get your information in the wrong places.  Here’s a template for...
Three strategies to grow your business

Three strategies to grow your business

Most people consider that this means getting more customers, but you’ve probably heard the saying that it’s harder to get a new customer than to increase sales to existing customers. That doesn’t mean you shouldn’t be looking for new business, but that your strategy...
Does your LinkedIn website link get clicks?

Does your LinkedIn website link get clicks?

Your LinkedIn profile provides you with a section where you can add your contact info – and one of the options is to add your website link.  When you put the URL in you’ll be asked if you want to designate your website as: Personal Company Blog RSS feed...
Case studies and testimonials

Case studies and testimonials

There’s nothing like third party validation on your website to underpin your pitch.  Everyone expects your website to paint a glowing picture of your business and the skills or products on offer, but when someone else says your good, it has more power. That means that...
What’s your newsletter for?

What’s your newsletter for?

Some people decide newsletters aren’t useful, while others think a monthly, or even weekly, newsletters are essential.  Before you jump on the newsletter bandwagon, think about what you want the newsletter to do for you. There are many goals you can set for a...
Are you active or passive on social media?

Are you active or passive on social media?

The social media platforms that are available are many, but the big six are: LinkedIn (2003) (now owned by Microsoft since December 2016) Facebook (2004) YouTube (2005) (purchased by Google in November 2006) Twitter (2006) Instagram (2010) (taken over by Facebook in...
9 subjects to blog about

9 subjects to blog about

If you know that content is important, but sitting down to write a blog results in a visit to the coffee machine, a couple of biscuits (or popping out for a bar of chocolate/doughnut/your-choice-of snack-here), a bit of filing, a non-urgent phone call, replying to a...