Nobody wants another newsletter

Nobody wants another newsletter

If your inbox is anything like mine, you really don’t need another newsletter.  If you are asked to sign up for a newsletter list, you probably won’t.  Yet people are really successful in growing massive email lists – so what’s their secret? The answer is VALUE!...
The Social Mix

The Social Mix

One of the questions we get asked most frequently is ‘What should we post on social media?’. It may seem like an ‘obvious’ question, but it’s hard to find or generate good quality  content that establishes your reputation and engages potential clients. Also, different...
What has content got to do with your reputation?

What has content got to do with your reputation?

You hear the cliché ‘Content is King’ frequently, but why?  Content increases your online profile and that’s important for a number of reasons. Content is attractive to search engines If you have a website it’s the content that gets you found when people are searching...
How to leverage your blog

How to leverage your blog

Some people ‘get’ why blog articles are important; others think it’s a waste of time. Writing articles to publish on your website is part of your marketing.  In pre-www days, PR companies would charge a premium to get press coverage for a company – in fact, they...
Changing gears

Changing gears

It’s been a ‘mare of a year with the pandemic, lockdown, people out of work, companies collapsing, so, if you’ve kept your head above the water – take a bow, you deserve it. We’ve got a new vocabulary with ‘lockdown’, ‘furlough’, ‘pivot’ and ‘PPE’ all becoming...
The importance of an editor

The importance of an editor

If you’re writing a book and thinking of self-publishing don’t underestimate the need of an editor.  In fact, most smart writers will engage more than one editor. Why is this so important? Firstly, it’s almost impossible to edit your own work.  You tend to see what...
Don’t frighten the visitors!

Don’t frighten the visitors!

When you land on a website, you need certain information quickly to help you make the decision whether to stay or go.  As a website owner, you need to know what your visitors need to know, to help them to make the decision to stay and reduce your website’s ‘bounce...
Nurturing your list

Nurturing your list

When someone signs up for your lead magnet, you’ve got their name and email – so now what? Most email management services include autoresponders as part of their package – and this allows you to nurture your relationship with the people who have shared...
Become a vlogger!

Become a vlogger!

There are lots of people who make a considerable income from video content – mostly on YouTube – they’re known as vloggers (short for video web loggers). YouTube is a powerful platform – it’s not only the second largest search engine that people use...
How to make your sales funnel work

How to make your sales funnel work

If you haven’t read the blog on How to build a sales funnel, read that first. Now you have your plan in place for what you are going to offer at the four levels of your sales funnel: Free Low cost Bread & butter Premium Now you need to know how to get people into...