Writing so people understand – without effort

Writing so people understand – without effort

We all do it – and we end up confusing our friends, family, sometimes our customers, but how many potential clients have we lost because of it? What am I talking about?  Jargon, acronyms and other words that are specific to our business.  I think we all talk at...
Is the writing muse in today?

Is the writing muse in today?

When you are writing to promote your services it can be as big a mountain to climb as writing a novel if you don’t know where to start.  Many people can’t get started, some start to write and then delete their efforts – several times (the equivalent...
Branding basics

Branding basics

I recently had two conversations with two different people about branding.   One of them thought branding was about the logo and it was astonished to discover that there was more to it than that.  The other saw branding from a much more academic perspective and was...
Sales or Marketing?

Sales or Marketing?

So many people get confused about these two – is Sales part of Marketing or does Marketing lead to Sales?  Or is Marketing just another way of saying Sales? I can’t blame them for getting confused.  I used to work in a marketing department and even I was a bit vague...
When is it the ‘right’ time?

When is it the ‘right’ time?

I meet far too many people who want to tell me why they ‘can’t’ do something.  People who can, do – they don’t spend their time talking it over, they just get stuck in and get on with it!  Even when you offer help, some people will tell...