How social is your media?

How social is your media?

Social media seems to be the answer to everything these days – whether you’re trying to build up your business, recruit staff or reconnect with people from your past.  I use it to stalk my children, stay in touch with people who aren’t just around the corner,...
Why bother blogging?

Why bother blogging?

As a business owner or a consultant your blog is where you show off your knowledge, expertise and experience.  It’s the platform where people who are looking for your kind of expertise can see how good you are – even before they part with any money. Given the...
Goals, dreams and to do lists

Goals, dreams and to do lists

If you’re running a business you almost certainly have a to do list, whether that’s a daily list of actions, an ongoing list of project activities to complete or a mix of the two.  People use all kinds of devices to manage these, from complex project management...
Do you dream of being an author?

Do you dream of being an author?

Everyone has a book in them and, as a business owner or consultant, you’ve probably got more than one.  Your expertise and experience have value and being able to claim the title ‘author’ has a certain kudos. The problem with daydreaming about becoming an author, is...
The list building magnet

The list building magnet

We all like something for nothing – particularly when that something is of value to us.  On the other hand we don’t want yet another boring newsletter landing in our inbox.  What have these two facts got to do with each other? They’re both common approaches...