Talking to or talking at?

Talking to or talking at?

When social media really got going with Facebook and Twitter (and eventually LinkedIn), everyone was excited about these new tools that allowed them to connect with and talk to anybody.  It was more than just messaging people, it was enabling conversation between...
Multipurpose writing

Multipurpose writing

When you write an article there are many applications for your carefully constructed article.  Don’t miss out on getting the last drop of value from everything you write. Let’s blow some misconceptions away first. An article has to be quite long You don’t need to...
Perfect clients

Perfect clients

One of things that small business owners struggle with is identifying exactly who they can best serve.  In fact, quite a few bigger organisations haven’t really nailed down their ideal customer, either. It looks pretty straightforward, until you sit down and try to...
Writing a book for non-authors

Writing a book for non-authors

Being the author of a book gives you an edge.  If you’ve written a book and your competitor hasn’t, it can make a difference.  You have that additional authority as a thought-leader in your industry. But what do you do if you are not a natural writer? If your­­­­­...
Finding your market

Finding your market

There are any number of marketing strategies and finding the ones that work best for your particular business is a challenge.  Most marketing activities need to be tested for a while – months usually – to find out how well they’re working, or if they’re working at...