Let IT take the strain

Let IT take the strain

I’ve been reading a lot of Gerry McGovern’s blogs and he’s on a mission about making technology and IT systems do the drudge work – so that the people in your business can actively help customers.  It makes sense, but it’s not what happens in many big...
Picture Power!

Picture Power!

You know what they say about a picture says a thousand words?  I may be a writer, but even the most compelling copy needs images to enhance the message. Think about it – a blog like this with no image to decorate the top and attract the eye would look pretty...
What’s the point?

What’s the point?

Email campaigns are supposed to be some kind of magic bullet, but do you want a load of sales spiel in your inbox?  No?  I thought not! I bet you’ve signed up for some download that looked interesting at some point only to discover you’re getting a daily sales pitch...
We’re engaged!

We’re engaged!

Facebook is a powerful platform.  Millions of people look at it daily so it’s a great way to put your business offering in front of a lot of people. Facebook frowns on using personal accounts for business, but there are business pages to fulfil that role.  The only...
A press release or a story?

A press release or a story?

So which would you rather read?  A press release or a story? My guess is, like most people, you’d much rather read a story.  What’s the difference? A press release is factual, usually promotional to encourage readers to take notice of the organisation or individual...