Does your LinkedIn website link get clicks?

Does your LinkedIn website link get clicks?

Your LinkedIn profile provides you with a section where you can add your contact info – and one of the options is to add your website link.  When you put the URL in you’ll be asked if you want to designate your website as: Personal Company Blog RSS feed...
Case studies and testimonials

Case studies and testimonials

There’s nothing like third party validation on your website to underpin your pitch.  Everyone expects your website to paint a glowing picture of your business and the skills or products on offer, but when someone else says your good, it has more power. That means that...
What’s your newsletter for?

What’s your newsletter for?

Some people decide newsletters aren’t useful, while others think a monthly, or even weekly, newsletters are essential.  Before you jump on the newsletter bandwagon, think about what you want the newsletter to do for you. There are many goals you can set for a...
Are you active or passive on social media?

Are you active or passive on social media?

The social media platforms that are available are many, but the big six are: LinkedIn (2003) (now owned by Microsoft since December 2016) Facebook (2004) YouTube (2005) (purchased by Google in November 2006) Twitter (2006) Instagram (2010) (taken over by Facebook in...
9 subjects to blog about

9 subjects to blog about

If you know that content is important, but sitting down to write a blog results in a visit to the coffee machine, a couple of biscuits (or popping out for a bar of chocolate/doughnut/your-choice-of snack-here), a bit of filing, a non-urgent phone call, replying to a...