Of course you’re not – every human being is unique, but if you’re a business supplying products or services there’s a reasonably good chance that what you say about your business is pretty much the same as your competitors. This makes it hard to really stand out from the crowd.
If you’re selling business-to-business there’s a clever little tool that will provide you with the means to capture the attention of potential clients – and be really different from your competitors.
It’s called LinkedIn.
If you’ve dipped your toe into the online world, especially to market your business, you’ve probably created a profile on LinkedIn, but how far have you gone in turning it into a lead generator?
I’d bet that, if you haven’t really ‘got’ LinkedIn yet, your profile is probably pretty middle-of-the-road. It presents you as a business owner and tells people a bit about what you do – and have done, but does it really market your business?
Try doing a LinkedIn search on the key words you expect people to look for and see where you come in the list that LinkedIn generates. Take a look at the other profiles that come up and put yourself in the shoes of a potential client:
- Do your competitors’ profiles stand out?
- Are they interesting?
- Do they capture the reader’s attention?
- Or are they bland and boring?
- How does yours stack up?
If you think it might be improved join us on one of our Free Strategy webinars or sign up for the the LinkedIn as a Lead Generator webinar series before you start making changes – you might be surprised.