by lesley | Feb 1, 2021 | Press & Media
Press releases are hard work! Small businesses can rarely find issues that are actually newsworthy every month, let alone every week. If your business is in an area that features in the news regularly then that might help, but a good press release has to tick at...
by lesley | Nov 9, 2020 | Press & Media
When it comes to getting noticed you need to be media savvy and get the attention of the people who can get you into print (or broadcast). Here are a few tips to help you make the right connections. 1: Search Twitter for #journorequest When freelancers are looking...
by lesley | Jul 27, 2020 | Press & Media
Unlike articles and stories, the aim of a press release is not to suck the reader in due to curiosity and take them on a journey to the punch line at the end. A press release is intended to get an editor’s attention. Whether that’s the editor of a publication or the...
by lesley | Dec 23, 2019 | Press & Media
Getting a press release published is a very hit and miss activity. There’s no way to ensure an editor publishes your press release, even with a PR expert on the team. So how can you get more exposure in the press? What do your target audience read? While it might be...
by lesley | Sep 2, 2019 | Press & Media
You’ve probably been told that sending press releases to your chosen press list is a good idea and will help your marketing. But a press release is typically about something that is happening in your business that the readership of those publications will be...
