by lesley | Dec 19, 2023 | Newsletters
There’s a cliché that denigrates ‘style over substance’. While I agree that style should not be a substitute for substance, style is important. Your brand is about style – it tells people something about the kind of company you are, your approach to business and...
by lesley | Nov 29, 2023 | Reputation
Everyone loves a bit of gossip – and, while women are usually up front with their interest in a good bit of gossip, men hold their own when talking about sport, business or anything else they’re interested in. So, what has gossip got to do with reputation? As soon as...
by lesley | Oct 25, 2023 | Websites
Most of us know that keywords are important. Some of us know that search engine optimisation is how to improve our website’s visibility – but that’s expensive/time consuming/complicated, isn’t it? If you engage a specialist SEO company, yes, there is a cost and the...
by lesley | Sep 29, 2023 | Marketing
If you haven’t really got past writing the odd blog article and posting on social media when you have time, you need to take some time out and put a proper marketing strategy in place. OK – that sounds a bit like a teacher (or maybe your mum!) But if you’re serious...
by lesley | Sep 9, 2023 | Newsletters
Let’s get real here – none of us really want another boring newsletter cluttering up our inboxes. Do you really need to know that we just had a team meeting or have a few exciting marketing projects in the pipeline? No! And I don’t want to know about your new team...
