Make marketing work

Make marketing work

If you’re running a small business marketing is essential, but it’s also one of the things that gets pushed down the to-do list when you get busy.  If you don’t maintain visibility and keep ‘restuffing the sausage machine’, you’ll find your business suffers from feast...
10 tips to get your newsletter read – consistently

10 tips to get your newsletter read – consistently

Nobody signs up for a newsletter these days – we all have more than we can possibly read in our inboxes, so the secret is to offer something of value to get the right people on your list. Secondly, there are loads of newsletters, but the open and read rates are often...
The impact of your reputation in business development

The impact of your reputation in business development

In today’s information-soaked world one key factor stands out: reputation.  Whether you’re a small startup or a multinational corporation, the way your brand is perceived can significantly impact your ability to grow and thrive.  Reputation plays a pivotal role...
The 5 key ingredients for a website that works

The 5 key ingredients for a website that works

In the course of my work I look at a lot of websites and the majority of business websites have obviously had time and money invested in creating a functional and aesthetically pleasing designed site.  Unfortunately, the same level of effort and professionalism...
Fail to plan …

Fail to plan …

It’s that time of year when thoughts turn to a shiny new year and you start making plans (often called New Year’s Resolutions or the Annual Business Plan).  People who know me often hear me referring to them as ‘New Year’s Revolutions’ (with my tongue firmly in my...