Building a marketing funnel

Building a marketing funnel

Lots of people have heard of the Marketing Funnel – it all makes great sense on paper.  You start by attracting lots of people who are interested and then filter them out by asking a bit more each time. The funnel looks a bit like this. The strategy behind having a...
Valuable material alert!

Valuable material alert!

You’ve almost certainly landed on a squeeze page at some point if you use your computer or mobile device to research information or learn. What’s a squeeze page? One of those web pages that offers you a free download – or sometimes a video – in return for your name...