The secret of successful marketing

The secret of successful marketing

Once upon a time I was the director of a management training and consultancy practice.  Actually, I was one of three directors and we all came from different backgrounds.  I was from FMCG – retail, my colleagues were from banking and finance training and from further...
Is outsourcing a good solution?

Is outsourcing a good solution?

As an external agency, we offer an outsourced solution to our clients, but is it the right answer for all businesses? These are the big questions that business owners and marketing managers need answered. Will the content you generate be congruent with our values and...
Let me tell you a story …

Let me tell you a story …

I belong to a choir and every member of the choir is really dedicated to not only the choir as a whole, but to supporting each other in the same way as a family would.  If anyone needs anything they only have to ask and someone will jump in and offer help.  Members...
What kind of reputation does your business have?

What kind of reputation does your business have?

When you launch a new business you usually have an idea of how you want your market to see you, but how do you ensure you get what you want? Reputation is based on what other people say about you – and word-of-mouth is an incredibly powerful tool.  While you can’t...
Strategy isn’t a dirty word

Strategy isn’t a dirty word

I go to a variety of networking events and that word ‘strategy’ comes up regularly.  I used to think that this indicated that most small business owners had a strategy for their business and a plan to put it into practice.  Consequently, when I ask more in depth...