One day workshop - tailored for your company or group.

Designed for - Business people who want to promote their business using strong written material in press releases, brochures, websites, newsletters and other business communications.

The Event - Most people can write, but few can write well.  This programme reveals some of the secrets of professional writers.  The results – people actually read what you’ve written because it’s written in a way that encourages them to read. You know what makes written material hard for your reader to read.  In addition you will save lots of money on copy writing fees and make much more by attracting more potential clients.

Programme outline

	Who is your reader?
	Understanding Big YOU, little me.
	The readability issues – what encourages people to read, what turns them off
	Purpose and focus
	Brochures – what goes in, what doesn’t
	Websites – creating sticky pages, using what people are looking for
	Newsletters – electronic and hard copy, adding value, developing strong relationships
	Press releases – what a professional editor wants, layout and content
	Business writing – writing for busy people, getting your message across clearly and concisely, tips and advice on written documents.

Cost - £397 (excluding VAT) per person for open workshops;

          for in-house workshops please ask for rates.

Please call for more information on dates, rates or content on +44 (0) 1245 473296 or email: info@insidenews.co.uk

Thanks a million for your informative presentation! It contained invaluable practical suggestions on improving the written word in business, not only on paper, but on websites.
I am delighted to have participated in the BRC-online trade show workshop last Monday – it was time well-spent. Some of your tips will be applied as we revamp our monthly e-newsletter 'Hot Tips'.