‘… and the winner is …’

‘… and the winner is …’

If you’re aiming to raise your profile there’s nothing like entering your local business awards.  Even if you don’t win your name gets known by more people.  Clearly, it would be better to actually win, but there are never any guarantees. Entering awards usually...
The Art of Writing Commercial Copy

The Art of Writing Commercial Copy

I’ve been reading On Writing Well by William Zinsser and have been delighted by some of his descriptions of convoluted use of English.  A classic example is the announcement that ‘We are presently anticipating experiencing considerable precipitation’ really means ‘it...
Too much information = too little action

Too much information = too little action

When it comes to writing to promote your business you want people to really get what you do, how good at it you are and what all round nice people you are – right? OK – now think about your reaction when you receive information from a possible supplier....
What is a writer?

What is a writer?

The simple answer is ‘someone who writes’, but there are all kinds of writing and designating someone as ‘a writer’ creates more questions than answers! If someone is introduced as a writer most of us immediately think ‘novelist’ or...
Planning to write

Planning to write

People often ask me how I put together web pages, articles, blogs and emails so they don’t ramble and get the point across effectively.  To be honest, after years of writing, I’ve got quite good at doing the analysis of where I’m going and what the key points are and...