How much copy does your website need?

How much copy does your website need?

I’ve been writing web copy for well over a decade and clients still ask ‘how much content to I need?’  The glib answer is ‘as much as is needed to get your message across’, but it’s never as simple as that. In the ‘good old days’ web pages would often have as much as...
5 ways to STOP your website working

5 ways to STOP your website working

I write lots of web content and work with clients and web designers on making websites user-friendly. That may seem obvious, but sadly the surveys reveal that, offered the option of a glitzy, pretty website and one that has fantastic usability for the website visitor,...
What is your website for?

What is your website for?

I usually ask people this question during the first discussion when they ask me to write content for them.  It’s surprising how many of otherwise savvy business people haven’t really thought much about this past ‘Everyone has to have one these days, don’t they?’ To...
What does your website tell your visitor?

What does your website tell your visitor?

It’s a conversation that I have over and over again and it usually starts with “What do you want to say on your website?” when I’m taking a brief from a client. The answer varies a bit, but almost always includes things like: We want people to know about all our...
12 Key Strategies to Keep Visitors on your Website

12 Key Strategies to Keep Visitors on your Website

If people visit your website and don’t ‘get it’ they disappear fast – often referred to as a high bounce rate.  This is bad news, so you need to know how to hang on to visitors long enough to persuade them to take action. There are lots of reasons why people leave...
The best business books make you laugh!

The best business books make you laugh!

I’m always reading new books – the web is constantly changing and I need to keep up.  However, some things don’t change for the better and I’m a big fan of common sense when it comes to putting things together for my clients’ websites. If...