Do you know too much?

Do you know too much?

On the face of it, that may seem like a really stupid statement – how can anyone know too much?  However, when it comes to writing commercial copy for your business, most of us know far too much to be able to present our offering effectively to a potential...

Getting fonts to work for you

I was just watching a funny video about PowerPoint by Don McMillan and his comments about fonts reminded me of how much impact the font you choose has on your message. I used to create newsletters for Ford (the motor company) and the research and development site...