… every claim you stake …

… every claim you stake …

When you meet people networking or you’re networking online it’s usual that, at some point, you ask people ‘what do you do?’ Some people will answer with the industry they’re in, but people who are good at marketing will actually tell you what their clients get,...
5 steps to business success

5 steps to business success

Promising you a ‘magic bullet’ to solve all your business challenges isn’t very realistic – BUT these five things will make a significant difference. ONE – Make your mind up! If I had £1 for every time someone at a networking meeting described their ideal contact as...
How am I doing?

How am I doing?

Children don’t respond well to being ignored.  Most children want some kind of interaction as reassurance that they are part of a group.  They need telling they’re being good; that people are happy to have them around.  In fact, if they aren’t getting any feedback...
Building your online reputation

Building your online reputation

Marketing is a vast subject – and impacts on every area in your organisation no matter how big or small.  Reputation marketing is a small part of it. So what is reputation marketing exactly? It’s taking control of your online profile (and equally your offline profile,...
Do you get recommended?

Do you get recommended?

Recommendations from other people are the lifeblood of most businesses.  It’s what is known as ‘third party validation’ and the reason most business owners actively seek testimonials and feature a testimonial page on their website.  It’s saying...
Stand out from the crowd

Stand out from the crowd

In business everyone has competition, so to get ahead of the pack you really have to stand out – and that can be difficult.  There are lots of ways you can stand out: Dye your hair green Drive around in really noticeable car Always wear the same colour –...