How to build a press list

How to build a press list

If you haven’t done this already, you may be missing an opportunity. Most PR agencies will recommend that you send information – press releases – to relevant publications to get new coverage, but if you don’t have a PR agency or the budget to engage one – how do you...
Joining up the dots

Joining up the dots

Branding is important – and it is a combination of what your company ‘looks like’, what you say (your message) and what you do.   Your logo, presentation, marketing material and customer interaction all need to be consistent. The style all needs to...
Writing a winner

Writing a winner

Getting an award, whether locally, regionally or nationally, is a great boost for your business. Sometimes you are nominated by other people, but often companies can simply enter themselves. This means that the written application is a document that you really need to...
The structure of an effective press release

The structure of an effective press release

Having a story is only half the battle (although probably a big ‘half’), the next step is delivering something that an editor will notice. There are a number of things that help to get your press release read and published. One – a good headline....
Press releases: the importance of the story

Press releases: the importance of the story

Getting your name in the press is a great way to promote what you do, but how do you go about getting a high profile in the local and national media? The first and most important thing is to have a good story. People aren’t interested in the things that are...
What makes a great newsletter?

What makes a great newsletter?

This is very subjective – everyone has a different view of what they want in a newsletter, but we all get so many these days that those that are read consistently have to offer real value, consistently and repeatedly. If you’re like me, you’ve signed...