How to create a newsletter with the minimum of effort

How to create a newsletter with the minimum of effort

What’s the point of a newsletter? There should be one – and the best answer to the question is that it’s a great way to build relationships, but only if the content is what your list wants to read. Let’s be honest, none of us want any more ‘stuff’ in our inboxes...
How to get people to read your newsletter

How to get people to read your newsletter

  If you’re like most of us your inbox is full of stuff you don’t read – and don’t have time to read.  So, do you send your newsletter out and wonder why the open rate is barely in single figures? Just because it’s your newsletter doesn’t mean that all those...
What will an autoresponder do for you?

What will an autoresponder do for you?

  In the online marketing business people talk about ‘autoresponders’ a lot.  What exactly is one and what will it do for you? To be accurate an autoresponder is a service or system that sends an automated message or series of messages when triggered by a...
Get our Newsletter!

Get our Newsletter!

How many websites do you visit and they ask you to ‘sign up’ for their newsletter? There’s no indication of what the newsletter will deliver and these days most of us are smart enough to recognise it as a means of getting our email address to market to us. There’s...
Read all about it!

Read all about it!

Anyone who has watched a few old films will be familiar with the newspaper vendor on the street corner, shouting ‘Read all about it!’ in relation to the latest big story.  People buy newspapers to get the latest stories about events that are happening...
How to set up a lead generator

How to set up a lead generator

In an ideal world business owners would have an effective lead-generator that delivered hot prospects daily.  Unfortunately, it isn’t as easy as it sounds and it takes serious effort to get the attention of prospective customers and then convert them to sales....