LinkedIn: personal profile or company page?

LinkedIn: personal profile or company page?

So many people ask me if they should have a LinkedIn company page – and those that do complain that they find it difficult to build followers on their company profile.  That’s because most people search for YOU, not your company. Even if they do search for your...
What do you use LinkedIn for?

What do you use LinkedIn for?

It’s a powerful platform and successful – or it wouldn’t have so many users (467 million from the last stats).  Microsoft wouldn’t have bought it if it didn’t have a future and that means that millions of people use it – but what for? Job hunting When it first kicked...
LinkedIn – personal or company?

LinkedIn – personal or company?

Many of my clients ask me whether they should be posting on LinkedIn as themselves or their company.  The answer is both, BUT – unlike Facebook, where Pages get a lot of traffic, company pages on LinkedIn are less visible. The pages that do get traffic tend to be the...
Get more leads on LinkedIn

Get more leads on LinkedIn

If you’re selling to other businesses you could be missing opportunities if you don’t have an up-to-date LinkedIn profile. I teach people to use LinkedIn effectively as a lead generation tool – and it does take a little effort, but not as much as you might think. ...
5 steps to LinkedIn success

5 steps to LinkedIn success

Logging in daily isn’t enough to count as active – it’s better than doing nothing except responding to the occasional LinkedIn email, but just looking is definitely more passive than active. If you want to transform your activity on LinkedIn follow these tips: Don’t...
Make your mind up

Make your mind up

Are you jack of all trades or a specialist?  Many people make the mistake of trying to get as many skills as possible into their portfolio in the hope that everyone who connects with them will find something of interest. This is a challenge on LinkedIn as the system...