Read me!

Read me!

This is the first thing you want people to do so you can connect them to your message. Whether it’s a brochure, flyer, website, blog, article or email the first thing they see must make them curious or interested enough to pursue things further. On a brochure...
Writing headlines that get attention

Writing headlines that get attention

Headlines are a focus for the reader’s attention so they need to be big and compelling, it’s no good presenting them in any font size less than 18 point or they’re likely to get overlooked. When people arrive on your page you need to get their...
Great headlines

Great headlines

Ted Nicholas (the guru of copywriting) says you should spend more time on your headline than on the rest of your copy, I’m not sure I totally agree, but it’s definitely the top of my list of things to get right! If your headline does its job properly it...