Get expert help

Get expert help

Before I get started – I am NOT a Facebook expert.  I admit that it’s not my preferred platform for business, but that doesn’t mean I don’t know its value.  That’s why I have a Facebook expert in my team. If you’re selling products or services directly to the consumer...
Does Facebook work for business?

Does Facebook work for business?

For businesses that sell directly to consumers (B2C) the answer is a resounding ‘YES’, but even if your business is more business-to-business (B2B) don’t ignore Facebook. Even if you don’t use Facebook personally, don’t fall into the trap of converting your personal...
Flexible Facebook

Flexible Facebook

If you’re running a business having a Facebook Page is de rigeur! There are some people who will tell you that, if you’re selling to other businesses, you’re better off on LinkedIn – and there is some sense in that. But don’t overlook the value of Facebook. These are...
Who is in your Facebook audience?

Who is in your Facebook audience?

Anyone who knows me has heard me on my soapbox about ideal client profiles may sigh a bit – I’m off again!  However, if you want Facebook ads to work for you, choosing who sees them is essential. If you are going to invest in an ad, you’ll need to: Get the headline...