Getting into print

Getting into print

When you’re running a small business getting press coverage can be a challenge.  If you’ve got a good story then you might get some footage in the local newspaper, but it’s unusual for a business to be able to generate really newsworthy stories on a regular basis. So,...
Be an Authority!

Be an Authority!

If you’re running a business you will almost certainly have competitors, so why should people come to you instead of one of those? I’ve asked many people this question over the years (mainly because it’s an important issue to understand if I’m writing copy for them) –...
Spiked!

Spiked!

In the newspaper business when an article gets ‘spiked’ it means it’s been dumped.  In the old-style newspaper office a metal spike mounted on a wooden block was on every editor’s desk.  Articles that didn’t make the grade were spiked – and then the office junior...
What are your ideal clients reading?

What are your ideal clients reading?

Getting press coverage is a tough mountain to climb – which is why many companies invest a substantial chunk of their marketing budget in hiring a PR agency.  These experts will devote their time to finding publications that are willing to publish articles that...
What is article marketing?

What is article marketing?

Most people that have even the most basic understanding of the world wide web know that content about your business or expertise in several places is a ‘good thing’. People who know a bit more about search engines know that the more content you have on the...
Article marketing to promote your business

Article marketing to promote your business

If you’ve heard of ‘article marketing’, but aren’t sure how that works, here are a few things that will help you to decide if this is a marketing method that will work for your business. Q: How does writing articles work to market your company? A: Sharing your...