by lesley | Sep 19, 2023 | Press & Media
If you aspire to get on the news programme’s sofa or be a feature on a magazine show on radio or TV, start locally. There are dozens of local radio stations as well as regional TV stations and they’re all looking for interesting material for their listeners. Do your...
by lesley | Sep 9, 2023 | Newsletters
Let’s get real here – none of us really want another boring newsletter cluttering up our inboxes. Do you really need to know that we just had a team meeting or have a few exciting marketing projects in the pipeline? No! And I don’t want to know about your new team...
by lesley | Aug 29, 2023 | Social media
You may have heard the quotation ‘You never get a second chance to make a first impression’. It’s not just a clever phrase, it’s very true. In a world where information is thrown at us in a constant deluge on social media, it’s doubly true. That amazing first...
by lesley | Aug 19, 2023 | Reputation
Take any personality profiling test and you’ll find that, somewhere in the report, it will identify whether you’re a task-focused person or a people person. Most of us want to be seen as people-focused, but even if you’re a task-focused person, it doesn’t mean that...
by lesley | Aug 9, 2023 | Blogging
If you’re an expert and you share your expertise to help your clients, writing a blog (or doing a video blog) is an amazing way to show potential clients that you know your stuff. OK, you may be saying “But you would say that, you’re a writer.” Yes, writing is easy...
by lesley | Jul 29, 2023 | Writing a book
Currently, the boot of my car has a couple of dozen copies of the latest book I’ve produced, The Reputation Gap, written with my co-author, Peter Roper. It’s not my first book and I’m currently well into the next one. As a writer, it’s probably not surprising that...
by lesley | Jul 19, 2023 | Websites
Over the years website navigation has changed. In the early days the menu generally appeared on the left in a vertical column. Then it migrated to be a horizontal strip under the main banner. These days it’s frequently presented as a ‘hamburger’ (three little lines...
by lesley | Jul 9, 2023 | Pitches & Presentations
When you’re running a business there are plenty of times when you need to blow your own trumpet – as loudly as possible! When you’re presenting to a client. When you stand up at a networking meeting to tell people about your business. When you’re talking to a...
by lesley | Jun 29, 2023 | YouTube
When you post your videos on YouTube, in an ideal world you want subscribers who will then get flagged when you post more content. In today’s world where attention span is short this can be a real challenge. For a view of your content to count the viewer has to watch...
by lesley | Jun 19, 2023 | Business
I belong to a choir and every member of the choir is really dedicated to not only the choir as a whole, but to supporting each other in the same way as a family would. If anyone needs anything they only have to ask and someone will jump in and offer help. Members...
