Is crowd-funding your way forward?


Crowd-funding is on trend – everyone is using it from start-ups to Olympic sports teams.  Is it something you could use to help your business move to the next level? Anyone can launch a crowd-funding campaign – and there’s a

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Posted in Crowd funding

How to build a press list


If you haven’t done this already, you may be missing an opportunity. Most PR agencies will recommend that you send information – press releases – to relevant publications to get new coverage, but if you don’t have a PR agency

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Posted in Marketing, PR

What makes a good marketing flyer?


  Everything is digital these days – but then you have to go to a live event and have nothing except your business cards to promote your business. It’s time to create a flyer. Before you call up your designer

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Posted in Marketing

LinkedIn – personal or company?


Many of my clients ask me whether they should be posting on LinkedIn as themselves or their company.  The answer is both, BUT – unlike Facebook, where Pages get a lot of traffic, company pages on LinkedIn are less visible.

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Posted in LinkedIn

5 ways to STOP your website working


I write lots of web content and work with clients and web designers on making websites user-friendly. That may seem obvious, but sadly the surveys reveal that, offered the option of a glitzy, pretty website and one that has fantastic

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Posted in Websites

How to get people to read your newsletter


  If you’re like most of us your inbox is full of stuff you don’t read – and don’t have time to read.  So, do you send your newsletter out and wonder why the open rate is barely in single

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Posted in Newsletters

Social media – does it work?


Most switched on businesses today use social media – for a variety of reasons.  The question is does it work? That depends on what your expectations are of your social media activity.  If you think that you’ll find your next

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Posted in Social media

Blogging for business


When I mention blogging many people groan; “I don’t have time,” they tell me.  Some of these people send a monthly newsletter out, most of them post material on social media – in my book that’s reinventing the wheel! I’m

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Posted in Blogs

Do you use the Magic Matrix?


  More years ago than I care to remember I met Peter Thomson and spent lots of time in his development programmes.  One of things that he taught me that was very simple (but rarely used) is the Magic Matrix.

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Posted in Blogs, Inspiration

Have you got a book in you?


I’m not talking an epic novel here – but, if you’re an expert in something, you’ve almost certainly got a book in your head.  The challenge is turning it into a powerful marketing tool. I’ve written a lot about writing,

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Posted in Writing a book

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Inside News is the source of a wealth of knowledge on the written media. The advice and guidance we've experienced has made a real impact on the level of services we are able to offer our clients. I'd recommend this company to anyone who want to communicate more efficiently with their target market. Tony Spinks, Managing Director, DesignsmartUK