How social should your social media be?


If you’re running a business it’s sometimes hard to decide whether your social media should be you or your business. There are no hard and fast rules, but these are my observations. Generally: Never post anything negative about anyone else,

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Posted in Social media

‘Just’ blogging


Some of my clients ‘get’ blogging; others can’t see the point. The doubters don’t understand why they should invest in writing content for their blog.  Who sees it?  What will it do for your profit line?  How do I know

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Posted in Blogs

When people want free advice


I was having a conversation with a group of business people recently and the subject came up about people who ‘pick your brains’ and, effectively get free advice. Some of these people don’t realise that they’re getting free consultancy –

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Posted in Marketing

7 steps to make writing a book easy


If you’re a speaker, business trainer, consultant or any other kind of expert you’ll almost certainly have considered writing a book at some point.  So what’s stopped you so far? I blew a few excuses out of the water in

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Posted in Writing a book

Valuable material alert!


You’ve almost certainly landed on a squeeze page at some point if you use your computer or mobile device to research information or learn. What’s a squeeze page? One of those web pages that offers you a free download –

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Posted in Marketing



You don’t have to be famous to be up for an award – your business may not qualify for the Oscars, but there are almost certainly awards that you can enter. Why bother?  It adds credibility to your business if

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Posted in Awards

What could Autoresponders do for you?


The simple answer is ‘build relationships’, but as with all simple answers, there’s a lot more to it than that. Here are some of the uses that autoresponders work for: Building your reputation:  When someone joins your list they are

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Posted in Marketing

Email marketing or SPAM?


People are often worried about running email marketing campaigns – “I don’t want to spam the people on my list” they say.  And they’re right – we’ve all been on the receiving end of spam sales pitches from people who

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Posted in Marketing

Does your Facebook page work?


You’ve probably come across Facebook pages with thousands of likes and an active community and wondered why yours only gets a couple of likes a week and hardly any engagement. It’s all to do with the amount of time, money

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Posted in Social media

Is crowd-funding your way forward?


Crowd-funding is on trend – everyone is using it from start-ups to Olympic sports teams.  Is it something you could use to help your business move to the next level? Anyone can launch a crowd-funding campaign – and there’s a

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Posted in Crowd funding

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Inside News is the source of a wealth of knowledge on the written media. The advice and guidance we've experienced has made a real impact on the level of services we are able to offer our clients. I'd recommend this company to anyone who want to communicate more efficiently with their target market. Tony Spinks, Managing Director, DesignsmartUK