You don’t have to be famous to be up for an award – your business may not qualify for the Oscars, but there are almost certainly awards that you can enter. Why bother?  It adds credibility to your business if

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Posted in Awards

What could Autoresponders do for you?


The simple answer is ‘build relationships’, but as with all simple answers, there’s a lot more to it than that. Here are some of the uses that autoresponders work for: Building your reputation:  When someone joins your list they are

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Posted in Marketing

Email marketing or SPAM?


People are often worried about running email marketing campaigns – “I don’t want to spam the people on my list” they say.  And they’re right – we’ve all been on the receiving end of spam sales pitches from people who

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Posted in Marketing

Does your Facebook page work?


You’ve probably come across Facebook pages with thousands of likes and an active community and wondered why yours only gets a couple of likes a week and hardly any engagement. It’s all to do with the amount of time, money

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Posted in Social media

Is crowd-funding your way forward?


Crowd-funding is on trend – everyone is using it from start-ups to Olympic sports teams.  Is it something you could use to help your business move to the next level? Anyone can launch a crowd-funding campaign – and there’s a

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Posted in Crowd funding

How to build a press list


If you haven’t done this already, you may be missing an opportunity. Most PR agencies will recommend that you send information – press releases – to relevant publications to get new coverage, but if you don’t have a PR agency

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Posted in Marketing, PR

What makes a good marketing flyer?


  Everything is digital these days – but then you have to go to a live event and have nothing except your business cards to promote your business. It’s time to create a flyer. Before you call up your designer

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Posted in Marketing

LinkedIn – personal or company?


Many of my clients ask me whether they should be posting on LinkedIn as themselves or their company.  The answer is both, BUT – unlike Facebook, where Pages get a lot of traffic, company pages on LinkedIn are less visible.

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Posted in LinkedIn

5 ways to STOP your website working


I write lots of web content and work with clients and web designers on making websites user-friendly. That may seem obvious, but sadly the surveys reveal that, offered the option of a glitzy, pretty website and one that has fantastic

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Posted in Websites

How to get people to read your newsletter


  If you’re like most of us your inbox is full of stuff you don’t read – and don’t have time to read.  So, do you send your newsletter out and wonder why the open rate is barely in single

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Posted in Newsletters

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Inside News is the source of a wealth of knowledge on the written media. The advice and guidance we've experienced has made a real impact on the level of services we are able to offer our clients. I'd recommend this company to anyone who want to communicate more efficiently with their target market. Tony Spinks, Managing Director, DesignsmartUK