Who is in your Facebook audience?


Anyone who knows me has heard me on my soapbox about ideal client profiles may sigh a bit – I’m off again!  However, if you want Facebook ads to work for you, choosing who sees them is essential. If you

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Posted in Facebook for business

How well do you look after your crowd-funders?


If you’re the head of a company that has shareholders, they have expectations.  For some investors this might be to attend a shareholders meeting – at least annually – to find out what’s going on in the business; for others

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Posted in Crowd funding

What are your ideal clients reading?

clients reading

Getting press coverage is a tough mountain to climb – which is why many companies invest a substantial chunk of their marketing budget in hiring a PR agency.  These experts will devote their time to finding publications that are willing

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Posted in Articles

10 Top Marketing Tips


These are the things I find I have to ask my clients the most before we can get their project off the starting blocks!  Knowing the answers will put you several steps ahead of your competition: ONE – Know who

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Posted in Marketing

What do you use LinkedIn for?


It’s a powerful platform and successful – or it wouldn’t have so many users (467 million from the last stats).  Microsoft wouldn’t have bought it if it didn’t have a future and that means that millions of people use it

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Posted in LinkedIn

How much copy does your website need?


I’ve been writing web copy for well over a decade and clients still ask ‘how much content to I need?’  The glib answer is ‘as much as is needed to get your message across’, but it’s never as simple as

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Posted in Website copy, Websites

How to create a newsletter with the minimum of effort


What’s the point of a newsletter? There should be one – and the best answer to the question is that it’s a great way to build relationships, but only if the content is what your list wants to read. Let’s

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Posted in Newsletters

How social should your social media be?


If you’re running a business it’s sometimes hard to decide whether your social media should be you or your business. There are no hard and fast rules, but these are my observations. Generally: Never post anything negative about anyone else,

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Posted in Social media

‘Just’ blogging


Some of my clients ‘get’ blogging; others can’t see the point. The doubters don’t understand why they should invest in writing content for their blog.  Who sees it?  What will it do for your profit line?  How do I know

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Posted in Blogs

When people want free advice


I was having a conversation with a group of business people recently and the subject came up about people who ‘pick your brains’ and, effectively get free advice. Some of these people don’t realise that they’re getting free consultancy –

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Posted in Marketing

What are people saying about YOU?

Get your copy of The Reputation Game and discover how to polish your reputation to a fine shine.


Inside News is the source of a wealth of knowledge on the written media. The advice and guidance we've experienced has made a real impact on the level of services we are able to offer our clients. I'd recommend this company to anyone who want to communicate more efficiently with their target market. Tony Spinks, Managing Director, DesignsmartUK