Keeping up with the Zuckerbergs

Keeping up with the Zuckerbergs

Using Facebook as a business tool becomes more challenging every day.  It’s getting like Google – the algorithms and filters change almost daily. Even my Facebook expert sighs in exasperation sometimes.  “Every time I go on Facebook, something has changed.  If I miss...
Working to rule

Working to rule

If you own your own business you almost certainly are doing something you love (and, if you’re not, maybe it’s time to sell the business and do something else). The challenge for most business owners is that they end up working long hours and the business pushes the...
What do your clients want to know?

What do your clients want to know?

Getting into the press may be an excellent way to raise your company’s profile, but finding good stories for regular press releases is tough – and there is never any guarantee of getting published. However, putting a good article full of information that your ideal...
Less is more

Less is more

When you start to create marketing material the temptation to fill the available space is strong.  You often feel that you need to ensure the reader has ALL the information they could possibly need to make a buying decision. But, when the tables are turned, do you...
LinkedIn – corporate or personal?

LinkedIn – corporate or personal?

LinkedIn is considered to be a business network, rather than a more personal network (like Facebook), so does that mean that your focus should be on your personal profile or your company? Networking is about people.  You meet, you get to know each other and when you...
Who’s it for?

Who’s it for?

When you put pen to paper (or more likely, fingers to keyboard) to write the copy for your website what’s going on in your head? If you’re writing for your own company you’re probably focused on presenting your professionalism, skills and knowledge to impress the...
Read all about it!

Read all about it!

Let’s be honest, nobody signs up to a newsletter these days.  We’re all busy and our inboxes are bulging without adding any additional email.  That doesn’t mean you won’t get any newsletters.  You get on people’s lists because you’ve signed up to get their free...
Social media: DIY or outsource?

Social media: DIY or outsource?

Social media seems to be a bit like Marmite.  Some people love it and are happy to spend time uploading pictures, making video, posting the latest snippet of info, sharing interesting posts and more.  Others think it’s a massive time-eater, is hard work for...
To blog, or not to blog; that is the question!

To blog, or not to blog; that is the question!

I love writing – not surprising for someone who earns a living scribbling away.  However, lots of people find it hard to write to order.  That’s good for me as some of these people delegate their writing to me.  I do what I love and they do what they love! For anyone...
Fail to plan … plan to fail

Fail to plan … plan to fail

When you’re running a business, no matter how small or large, you need to plan to ensure your business flourishes and grows. What happens if you don’t plan? You get offered opportunities – and you don’t know if they’re right for you or not, because there’s no frame of...