5 reasons LinkedIn won’t work for you

5 reasons LinkedIn won’t work for you

I hear people complaining that LinkedIn is ‘stagnant’, ‘out-of-date’, ‘useless’ and other derogatory statements.  While nothing can ever be called perfect, I find LinkedIn is a powerful platform for business – so what makes my experience so different from theirs?...
New website – who for?

New website – who for?

If you’re having a new website created, whether it’s a brand new site or a revamp of your current one, remember what you want it for! It’s not for you to show-off your technical wizardry or wealth of knowledge (or at least not primarily) It’s not for your web designer...
‘Sign up for our newsletter’ – No thanks!

‘Sign up for our newsletter’ – No thanks!

When the digital world was relatively young, people happily signed up to receive a digital newsletter.  How exciting – new emails to read!  So how likely are you to fill in that form on someone’s website that asks for your name and email so you can get their email...
Why is it ‘social’ media?

Why is it ‘social’ media?

The term makes sense when you apply it to Facebook, where people are talking about personal subjects, the kind of thing you’d chat about in real life.  But what about LinkedIn – how is that social?  Isn’t it a business platform? Let’s look at it from a different...
Leverage: the lazy person’s secret

Leverage: the lazy person’s secret

There’s a saying that if you want to find the most efficient way to do something you should ask a lazy person.  The assumption is that they will find the way to achieve the result with the minimum of effort – but why should you work any harder than necessary?...