Getting into print

Getting into print

When you’re running a small business getting press coverage can be a challenge.  If you’ve got a good story then you might get some footage in the local newspaper, but it’s unusual for a business to be able to generate really newsworthy stories on a regular basis. So,...
Jam packed!

Jam packed!

If I had a pound for every marketing flyer or promo card I’ve been given that is packed with loads of information I’d be very rich. When I meet small business owners, especially start ups they are often seduced by the low cost online options to create your own...
Does your LinkedIn profile sell you well?

Does your LinkedIn profile sell you well?

If I had a pound for every business person I’ve met who tells me that ‘LinkedIn doesn’t work’ I would be rich and wouldn’t need to work (that doesn’t mean I wouldn’t, I love what I do!) When I look at these people’s profile, I understand why LinkedIn doesn’t work for...
Who is your website for?

Who is your website for?

Your website primarily is to provide visitors with an accurate image of your company and what you offer.  But is it for you or is it for the visitors? Most companies will say that the website is for the visitor, but that isn’t what the message on it says. Let me go...
News or not?

News or not?

If you send out a regular newsletter what do you put in it?  Many people think that a newsletter is an opportunity to tell people what’s going on in their business?  It’s not.  Let’s be honest are YOU likely to read an incoming newsletter that kicks off with: A new...