How many seconds have you got to read this?

When you arrive on a website the first question you want answered is ‘will this website give me what I’m looking for?’  How many seconds do you invest in finding out – three, seven, ten – or more?

Ten seconds is a long time; most of us are in a rush and wouldn’t give it that long.  In the first three seconds you’ll have started making your decision to stay or go.  The back button is so easy to click on – next!

If this is your website and especially if you’ve invested in having it optimised for the search engines, you need to know that the people that arrive on your site will stay for long enough to decide to do business with you.  There is a multitude of things that will prevent them from staying long enough to do that.

But it’s not just about websites:
  • When you send out marketing information is it read or deleted (or put in the bin)?
  • When people search for you online are you visible or not?
  • How many potential clients really understand why your product or service is different (and better) from your competitors?
  • How well do your potential clients know you – are you top of their contact list when they want what you offer?
  • Are you really tapping into the potential of web 3.0 and creating a group of people who have already demonstrated an interest in what you offer?

The majority of these issues can be resolved by knowing WHAT people read and, just as important, HOW people read.  Whether you want

  • A website that people stick to
  • A blog that influences
  • Articles that create awareness of your brand and knowledge base
  • Press releases that editors will actually read
  • Marketing material that people keep and take action on
  • Even a business card that is retained and remembered
 – understanding readability is essential.
Find out how to achieve all these – and more now.  Get words working for you and people will get your message, quickly, clearly and persuasively.
 

 
Testimonials

Lesley and the Inside News team took on the copy for a brand new service. They were very quick on the uptake, understanding both the service and how we wanted to present it. I was also pleasantly surprised by the size of the bill.

We will certainly be using them again as the other members of my team were equally pleased with the results.

Phil Williams, Net Fidelity